FM Technical Profile: WQRV
- Station Name:
- The River
- Adult Hits
South of Juniper Drive NW off Pulaskai Pike NW.
- Power (ERP):
- 8.5 kW
- Antenna HAAT:
- 981 feet
- 60 dBu protected
map, from the FCC.
Everything Plays Here PTY-[unknown] PI-KDHV-FM
Contemporary Hit Radio
"106.5 Kiss FM"
- // W293AH
HD-3: Alternative Rock
// W225AH Huntsville, AL
100.3 The River
106.35 Kiss FM
Image showing the station's PAD data for the main HD channel as of
January 2015, with an updated slogan.
Image showing the station's PAD data for the main HD channel.
Image showing the station's PAD data for the HD-2 channel, "106.5
Image showing the RDS data on an Insignia portable radio, with the
Radio Text and PS (call sign) fields shown.
Google Photos image of the iHeartMedia Huntsville studios.
Street View imagery of the iHeartMedia studios on Peoples Road in
- This frequency
goes back to WVNA-FM, companion to Tuscumbia's AM 1590, who put the
station on the air in 1962 with 1.3 kW from a site in the Quad
Cities area. In the early days when Elton H. Darby ran the
stations, it mostly programmed Country music separately from the
AM. By 1977, the station had debuted a big 100 kW signal,
programming a Beautiful Music format. In the mid-80's the
format moved uptempo to a more Adult Contemporary take, but by '89
it was doing CHR (Contemporary Hit Radio).
The station went through a musical transition period in the early
90's, morphing back to Adult Contemporary, but with some Rock, then
by the mid-90's it was a Classic Rock and modern Rock hybrid.
The year 2000 saw a couple of notable changes to the station.
First, WVNA-FM and WLAY-FM
switched placed on the dial, with country music landing here while
the rock went to 103.5
MHz. Then, later in the year, Darby's stations were sold to
Clear Channel. In 2006, Clear Channel engineered a massive
frequency rearrangement in north Alabama that allowed this station
to scoot over to the Huntsville market, re-licensed to
Meridianville. With the move, the country music went to
another Florence-area station and this station became an Oldies
music station as "Cool 92/94", paired with another move-in from
Tennessee. The call sign changed to WQRV in March 2006.
The station later re-branded "The River", and added Rick and Bubba
in the mornings in 2008. Later the format morphed from
straight-up oldies to a Classic Hits playlist, as "The Valley's
Greatest Hits". That in turn morphed into a more wide-ranging
playlist with more modern music, with the slogan "Everything's
- After moving to
100.3 the station started broadcasting digitally in April 2006; the
subchannel originally featured some type of CHR with Clear Channel's
"Hot Spot" format, then later as top 40 dance as "The Kiwi".
That was later replaced with a rebroadcast of the company's AM
news/talk duo, WBHP/WHOS.
In early November 2012, the subchannel and the translator it feeds,
W293AH Meridianville, both flipped to all-Christmas music as a
precursor to a format change after the holidays. Christmas Day
saw the debut of "Kiss 106.5" on the HD-2 and translator, feeding
The station was to pick up a second HD subchannel that would relay
via W225AH in Huntsville, as of August 2018. It went on the
air, first stunting as "Trash
Pandas Radio", playing baseball songs (to promote the
soon-to-arrive minor league baseball team called the Huntsville
Trash Pandas) on 12 September 2018. One day later it debuted
as "Alt 92.9" with iHeart's Alternative Rock format.