FM Technical Profile: WLAY
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- Station Name:
- The Shoals Country
- 80s & 90s
view] Near where Milk Springs Road and New Cut Road
meet, just west of Old US Highway 43. On the shorter of the three
visible towers at this location, co-located with WVNA-FM. The
tallest tower here holds WQLT and WFIX.
- Power (ERP):
- 2.9 kW
- Antenna HAAT:
- 374 feet
- 60 dBu protected
contour map, from the FCC.
RDS decoded on an AT&T Insite phone in Florence, showing the
PS (station name), Radio Text and PTY (format) fields, May 2019.
Street View imagery of the URBan Radio studios on North Main Street
// WLAY Florence
- Singing River Media
- This station
started out on 97.7 as WZMX, with a transmitter site about halfway
between Russellville and Littleville, licensed to Russellville and
owned by Rambo Broadcasting. Ownership was transferred to
Mountain Top Broadcasting in 1986. It became WSHK in 1990 and
the transmitter site was re-located to Littleville for better
coverage of Florence. Became WKGL in 1998 after
apparently being absorbed by Cumulus Broadcasting. Around this
time it had an oldies format. In 2003 the station was passed
on to Clear Channel as part of a massive station swap deal and
changed calls to WJOR (from 101.5 in St. Joesph, Tennessee) then
shortly thereafter to WMXV, where it went
urban as V 103. The station was sold to URBan Broadcasting the
next year, but not before Clear Channel engineered a change to 103.5
MHz as part of a massive re-alignment of frequencies across north
and central Alabama. As a part of the frequency move the
station was re-licensed from Russellville to Littleville in 2005,
although this did not entail relocating the transmitter site.
Later in 2005 the station did receive a permit to relocate
to a transmitter site closer to the Quad Cities to basically become
a local station to this market. Under URBan's ownership, the
station changed format to country and later changed calls to WLAY-FM. 103.5 and 100.3 simulcast
the country for a bit before the other station went to another
format. This is the third Florence area FM station to host the
historic WLAY calls — they appear to be originally on 105.5 MHz
before going to 100.3 MHz and then to here.
- The station received a
construction permit in late May, 2016 to lower power slightly while
moving from 103.5 MHz to 100.1 MHz; the move is to allow Huntsville's
K-Love affiliate, WHVK, to increase power and height in that
market. The tentative date for moving was announced as August
10th, but the station actually made the move two days
- On 5 July 2017, Tuscumbia
Utilities disconnected the power to the studios in town, causing all
the stations to lose their programming feeds. The stations fell
silent (but remained on with dead air).
The station returned to the air on 12 July 2017.
The station was
sold, along with the other URBan Radio group of stations, to Singing
River Media Group in October 2018, for $1.275 million. Singing
River Media Group is headed by James Michael Self, whose father (D.
Mitchell Self) was the former owner of WLAY AM and FM. Singing
River tweaked the country music format slightly a more Variety Country
blend similar to Cumulus' Nash Icon format.
As of the start of 2020, the station was reported to be simulcasting
on AM sister WLAY.