FM Technical Profile: WMXV

[ Home | Statewide: AM | FM | LPFM | Translators | TV | LPTV | LDTV ]
[ Metros: Birmingham | Mobile | Montgomery | Huntsville | Columbus, GA | Dothan | Tuscaloosa | The Shoals ]

Station Name:
My 101.5
Hot Adult Contemporary
Transmitter Location:
[map] [street view] Just east of the intersection of AL-64 and US-43 north of Killen.
Power (ERP):
2.85 kW
Antenna HAAT:
484 feet
Other Information:
60 dBu protected contour map, from the FCC.
// W284DO Florence (CP)
More Information:
Singing River Media Group
This station came on the air as WJOR in 1991, put on by Brenda Chandler.  The station originally broadcast as a rimshot into the Florence metro area from a transmitter site near its city of license, St. Joesph, Tennessee.  Clear Channel acquired the station in 2002 and received a permit to move the transmitter site into Alabama at a site north of Killen in 2004; before the upgrade was completed, the license was transferred to URBan Radio Licenses, LLC later that year.  In 2006 URBan flipped the station to urban contempoary as "V 101.5" with the WMXV calls, which had been on 103.5 MHz but disappeared when WLAY-FM took over that frequency.  The upgrade was completed in 2007 after a few other minor modifications were made, including lowering power from 4 kW to 2.85 kW.
On 5 July 2017, Tuscumbia Utilities disconnected the power to the studios in town, causing all the stations to lose their programming feeds.  The stations fell silent (but remained on with dead air).  The station returned to the air on 12 July 2017.

In early October 2018, the station was listed as the parent for translator W284DO in Florence.  The translator had originally been paired with WVNA-FM.  iHeart Radio owned the permit, but transferred it to URBan Radio shortly after the application was granted.

The station was sold, along with the other URBan Radio group of stations, to Singing River Media Group in October 2018, for $1.275 million.  Singing River Media Group is headed by James Michael Self, whose father (D. Mitchell Self) was the former owner of WLAY AM and FM.  They flipped the format of the station from Urban Contemporary to Hot Adult Contemporary on 12 April 2019.