FM Technical Profile: WOOF
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- Station Name:
view] On AL-52 (Columbia Highway) just west of Webb.
- Power (ERP):
- 100 kW
- Antenna HAAT:
- 981 feet
- 60 dBu protected
map, from the FCC.
Text-Contest + Request
- More Information:
WOOF-FM's history page is sparse, but has a nice collection of
vintage station photographs.
Street View imagery of the station's studio on Highway 52 in the
[Image] RDS display from an OEM Mazda radio,
from February 2021.
- The WOOF Trust,
owners of WOOF
AM in Dothan, were granted an original construction permit for a new
station in March of 1964. From the beginning, it was on 99.7,
with 100 kW ERP. When it signed on in September 1964, it was
transmitting from the AM's tower off Columbia Highway (then called
Rural Route 1). A Gates FM-20B transmitted was used to feed an
unusual antenna setup: the horizontal array was a 12-section Gates
Cycloid, while the horizontal array was a 12-section Electronics
Research 300. The station also transmitted an SCA (Subsidiary
Communications Authority) on 67 kHz from the beginning. From the
beginning, the studios were located at the AM's transmitter site.
It's unknown what the format of the station was in those early
years, but by the mid-70's it was known to be a Middle of the Road
(MOR) music format, programmed separately from the AM. Later
in the decade the station picked up the Top 40 mantle from the
AM. In 1979, ownership was transferred from Agnes W. (Dowling)
Simpson, Trustee of the WOOF Trust (!) to WOOF, Inc.
The station flipped back to MOR in the early 80's, with the Top 40
going back to AM for some reason. Interestingly, the station
is noted to be using Quad Stereo around this time. A few years
later, this station morphed to a more Soft Adult Contemporary
format, before finally settling on the same Adult Contemporary
format they have now by the end of the decade. The FM
transmitter moved a few miles up the Columbia Highway to the current
site near the Webb community in 1985. This put it on a taller
tower, improving the station's coverage.
In October 2020 it was announced that the station and its AM sister
were being sold to Michael Holderfield, owner of classic country
WVVL in Elba. The price for both stations was listed as $1.2
million. It marks the first time in the history of this
station that it wasn't owned by a relative of Agnes W.
Simpson. Michael Holderfield is no stranger to the WOOF
stations, however, as he served as chief engineer and program
director through the 80's and 90's.