AM Technical Profile: WOOF
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view] On AL-52, west of N Beverlye Road.
- Power (ERP):
- Day: 5 kW
- Night: 118 watts
- 1 tower
Groundwave Service Contour from the FCC's Public Files
Street View imagery of the station's studio on Highway 52 in the
- Owned by Michael
// W261AT Dothan, AL
// W296DQ Dothan, AL (actual location: Enterprise, AL)
// WVVL Elba, AL
- R. A. Dowling,
Jr. and Owens Fitzgerald Alexander (as Downlander Broadcasting
Company) were awarded an original construction permit for a new AM
station in Dothan in October of 1946. Originally, the station
was planned for 700 kHz, but that was amended ten months later to
the current frequency of 560 kHz. When the station signed on
as a CBS affiliate in 1948, it was a 1 kW daytimer, transmitting
from Old Southern Airmotive Road in Dothan. This name no longer
exists, so it's unclear where exactly the transmitter was
located. The studios were at 100 Foster Street in
Dothan. From the very beginning, the calls were WOOF.
In 1950, the station was granted a permit to upgrade to 5 kW, still
as a daytime-only operator. Before it signed on with this
increased power, however, the requested transmitter site was changed
several times: first to 3 miles southeast of Dothan off what is now
US-84, then 5 miles northwest of Dothan on US-231, then to a site in
Dothan near Beulah Baptist Church on Headland Avenue. Finally,
they settled on the site they use today, on what was then called
Webb Highway or Rural Route 1, just east of Dothan. This
facility signed on in early 1952 using a Gates BC-5B transmitter.
Some time in the latter half of the 50's, the station dropped CBS
for the smaller Keystone network, according to the 1957 Radio
Annual. They'd later return to CBS in the future.
The station billed
themselves in early ads as "the 42nd most powerful station in
the nation" — strange, considering there were more than 42 50kW
stations out there at the time! One popular slogan was
"When Daytime's Here, WOOF Is Near."
In 1954, the company attempted to start a TV station, which would
have transmitted from the AM's studio and transmitter site, but this
was rejected by the FCC. A rarity in the 50's in the south on
a white-owned station, they gave access to black gospel singers on
Saturdays and let preachers come on, offering extremely low rates to
allow them to buy time.
R. A Dowling was killed in an accident in 1960, and day to day
operations of the station fell to his wife, "Mrs. Agnes".
Through the 60's, the station played Top 40 music during the
afternoon hours, and by the '70s was a full-time hit music
station. Under her leadership, the station spawned an FM
By the mid-80's, the station was unable to compete with FM for the
popular music listeners and flipped to Rock-leaning Oldies. In
the mid-80's the station was reported to be broadcasting in stereo
with the Harris system. By 1987 the station was doing Album
Oriented Rock (AOR) as "Rockin' 56" — a format that lasted until
1988 when it dropped original programming and began simulcasting the
FM's Adult Contemporary format. It's also around this time
that the station added nighttime power for the first time.
Around 1990 the station appears to have tried a Black Gospel format,
but it didn't last and by 1992 the station was listed as Middle of
the Road (MOR) fed via satellite. The station also went back
to simulcasting the FM in the latter part of the 90's, until they
launched their current Sports Talk format as "560 The Ball".
Sometime in the 2010's, "Mrs. Agnes" was no longer healthy enough to
run the station, and that task was given to her daughter, Leigh
- As of December
2009 it was shown in an FCC filing that WOOF will be rebroadcasting
on Dothan-area FM translator W261AT. This translator
originally was home to the FM outlet for AM'er "The Wheel"
WEEL. The station started broadcasting on the 100.1 MHz
translator in the early part of 2010. In the summer of 2011
the station picked up some Yahoo! Sports Radio programming, but that
was dropped in March 2013 for ESPN Radio. In March 2017 the
station added a second translator, this time in Enterprise, on 107.1
It was announced in October 2020 that WOOF, Inc. (Katrina Leigh Simpson Thomas) would be
selling the station and its FM sister to Michael Holderfield for
$1.2 million. Holderfield owns classic country WVVL 101.1 in
Elba, Alabama. He was also program director of WOOF-FM, and
chief engineer of both stations for a number of years in the 80's
and 90's. In March 2021, Holderfield flipped his Elba station
to a simulcast of this sports format.