AM Technical Profile: WHMA


Frequency:
1390
Format:
Gospel
Transmitter Location:
[map] [bird's eye] [street view] In Saks.  Between US-431 and Old Gadsden Highway on Post Oak Road.
Power (ERP):
Day: 5 kW
Night: 1 kW
Antenna:
Day: 1 tower
Night: 3 towers [pattern - PDF]
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[FCC]
[FCCdata.org]
[Radio-Locator]
[Wikipedia]
Owned by Williams Broadcasting
History:
This station began, possibly in 1949, as WSPC (World's Soil Pipe Center) as an Mutual affiliate. WSPC disappeared in the late 50's in an Annison radio dial switcharoo and WHMA (Harry M. Ayers, owner) took over here.  In 1957 the business address was known to be the Jefferson Davis Hotel.
 
Before WHMA stopped at 1390 in Anniston, it was one of the first stations on the air in the state, coming on in 1929 as WFDW in Talladega. It started on 1420 kHz. Around 1931 the frequency and calls were moved to Anniston. In 1934 the calls changed to WAMC. The station shifted frequencies again around 1941 to 1450 and became WHMA-AM. Eventually (around the 60's) the WHMA calls found their way to 1390 kHz.
 
In more recent time has simulcast WHMA-FM's country format, done its own classic country format, experimented with talk radio with gospel music and in the latter half of the 20th Century, tried sports talk with "The Score" moniker.  That gave way (probably in February 2016) to gospel as "The Mighty Power 1390".