FM Technical Profile: WZKX


Station Name:
Kicker 108
Frequency:
107.9
Format:
Contemporary country
Transmitter Location:
[map] [street view] Near the intersection of Wire Road and City Bridge Road, southeast of Wiggins. Co-located with WZNF-FM.
Power (ERP):
100 kW
Antenna:
Omnidirectional
Antenna HAAT:
1460 feet
Other Information:
60 dBu protected contour map, from the FCC.
:
PS-
Kicker 108 (artist) (song)
Time-?
Text-KICKER 108 

PTY-Country
PI-
WZKX-FM
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook Group] (closed group)
[Facebook] Bryan and Momma show page, but appears to host bulk of station's Facebook traffic
[Picture] Image of an Insignia HD portable showing the RDS decoding Radio Text and PI (call sign) fields.
[Picture] Image of an Mazda car stereo display showing the RDS decoding PS (station same) and Radio Text field, from August 2017.
Owner:
Dowdy & Dowdy Partnership
History:
This station went on the air in 1966, as the FM companion to WRPM in Poplarville.  Put on by Ben O. Griffin, the station started off with 100 kW of power via a Gates FM-10G transmitter, feeding a Gates FMA-12B 12 section antenna mounted on the same tower the AM used.  The location of the transmitter and studios were on Progress Road in Popularville, just east of I-59, and the calls were WRPM-FM.

Through the 70's, the format was a dreadfully bad home-brew automated Easy Listening format.  The calls changed to WQLC in 1985, but there's no data in the Broadcasting Yearbook editions about formats, so it's unclear if it remained easy listening or had moved on to something new.  It's possible the format was Adult Contemporary as "Kicks 108" during this short time.  What is clear is that Dowdy and Dowdy bought the AM and FM combo for $2.25 million in 1986, and engineered a transmitter site move to Wiggins to better serve the growing gulf coast market.  One year later they flipped it to Contemporary Hit Radio (CHR) with the WZKX calls as "Power 108".  As the first real top 40 competition to Biloxi's WQID, it found enough success that it wound up causing them flip to a different format in the mid-90's. 

The station re-licensed to Bay St. Louis in 1997 and flipped to a Contemporary Country format as "Kicker 108" to challenge the dominant WKNN.  It's been country ever since.