FM Technical Profile: WZKX
- Station Name:
- Kicker 108
view] Near the intersection of Wire Road and City Bridge Road,
southeast of Wiggins. Co-located with WZNF-FM.
- Power (ERP):
- 100 kW
- Antenna HAAT:
- 1460 feet
- 60 dBu protected
map, from the FCC.
PS-Kicker 108 (artist) (song)
Group] (closed group)
Bryan and Momma show page, but appears to host bulk of station's
Image of an Insignia HD portable showing the RDS decoding Radio Text
and PI (call sign) fields.
Image of an Mazda car stereo display showing the RDS decoding PS
(station same) and Radio Text field, from August 2017.
- Dowdy &
- This station
went on the air in 1966, as the FM companion to WRPM in
Poplarville. Put on by Ben O. Griffin, the station started off
with 100 kW of power via a Gates FM-10G transmitter, feeding a Gates
FMA-12B 12 section antenna mounted on the same tower the AM
used. The location of the transmitter and studios were on
Progress Road in Popularville, just east of I-59, and the calls were
Through the 70's, the format was a dreadfully bad home-brew
automated Easy Listening format. The calls changed to WQLC in
1985, but there's no data in the Broadcasting
Yearbook editions about formats, so it's unclear if it
remained easy listening or had moved on to something new. It's
possible the format was Adult Contemporary as "Kicks 108" during
this short time. What is
clear is that Dowdy and Dowdy bought the AM and FM combo for $2.25
million in 1986, and engineered a transmitter site move to Wiggins
to better serve the growing gulf coast market. One year later
they flipped it to Contemporary Hit Radio (CHR) with the WZKX calls
as "Power 108". As the first real top 40 competition to
Biloxi's WQID, it found enough success that it wound up causing them
flip to a different format in the mid-90's.
The station re-licensed to Bay St. Louis in 1997 and flipped to a
Contemporary Country format as "Kicker 108" to challenge the
dominant WKNN. It's been country ever since.