AM Technical Profile: WYEA


Frequency:
1290
Format:
Country
Transmitter Location:
[map] [alt. view] [street view] Motes Road, between Bentley and Arrowhead Drives.
Power (ERP):
Day: 1 kW
Night: 50 watts
Antenna:
1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[FCC]
[FCCData.org]
[Radio-Locator]
[Wikipedia]
[Facebook]
[Studio] Street View imagery of the station's studio building on Motes Road in Sylacauga.
[Picture] RDS data image from a car radio in Birmingham showing the station's PS (station name), Radio Text and PTY (format) fields.
Owned by Marble City Media
// W262DI Sylacauga, AL
: PS-YEA!106.5 Time-unknown Text-Sylacauga's Yea!106.5 PTY-Pop PI-unknown
History:
This station appears to go back to 1948, as WMLS, operated by Marble City Broadcasting.  In 1959 the station spawned WMLS-FM.  The station was sold to Columbus, Georgia area TV owner Joesph Windsor in 1980 and at the end of November 1981, the calls changed to WYEA. In 1997 the AM and FM were split, with WYEA going to Spirit Broadcasting.  Around this time the station picked up a gospel format.
 
On 1 January 2012 it dropped gospel for classic hits as part of an LMA with Marble City Media.  The station's original Raytheon transmitter, dating back to 1948, was in service until the end of January 2012.  More history of WYEA can be found on the station's About Us page.
 
Sometime in late 2013 or early 2014 the station picked up a translator at 106.3 MHz.  The translator was moved in from Pelham, in the Birmingham area.  At the end of May 2014 it moved up one notch to 106.5 MHz, increasing power and coverage in the process.  The station's classic hits format was marketed with the FM frequency for the translator, W293CQ, as "Yea! 106.5"

The station won a construction permit for a second translator, on 100.3 MHz, in mid-April 2018.

The classic hits "Yea! 106.5" format (and translator simulcast) was migrated to sister station WFXO's HD2 subchannel in April 2018, and this station picked up a country format, paired with the remaining translator, which was scheduled to go on the air in late May or early June 2018.  This country format is branded as "Kix 100.3".  The translator signed on in July 2018.