AM Technical Profile: WYEA
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view] Motes Road, between Bentley and Arrowhead Drives.
- Power (ERP):
- Day: 1 kW
- Night: 50 watts
- 1 tower
Groundwave Service Contour from the
FCC's Public Files
Street View imagery of the station's studio building on Motes Road
RDS data image from a car radio in Birmingham showing the station's
PS (station name), Radio Text and PTY (format) fields.
- Owned by Marble
// W262DI Sylacauga, AL
: PS-YEA!106.5 Time-unknown
Text-Sylacauga's Yea!106.5 PTY-Pop PI-unknown
- This station
dates back to an original construction permit issued to Marble City
Broadcasting Company, Inc., in December of 1947, for a daytime-only
1 kW station on 1290 kHz. Marble City Broadcasting consisted
of a group of four veterans (including Edward J. Smith, Richard L.
Scroggins and Curtis O. Liles, Jr.) recently returned from World War
II. The station debuted as WMLS on 16 May 1948, utilizing a
Raytheon RA-1000 transmitter, operating from the same site the
station transmits from today. The original studio was located
at 11½ West 2nd Street in Sylacauga.
In the summer of 1953, Liles became sole owner of Marble City
Broadcasting. The studio moved to the transmitter site on
Motes Road in 1956.
The station spawned an FM companion in 1960, on 98.3 MHz, WMLS-FM.
From the mid-70's, the station was reported in Broadcasting
Yearbook to have a Contemporary Country music format, with
the FM simulcasting it part-time.
When Curtis O. Liles, Jr. retired in 1980, the station was sold to
Summit Broadcasting, Inc., a company owned by a Columbus, Georgia TV
station operator named Joseph Windsor. At the end of November
1981, the call sign changed to WYEA but the format remained
Contemporary Country. By 1984, it appears the station had
flipped to a Gospel format, leaving the Country music for the FM
side. The stations were sold to Action Communications
Enterprises in 1986.
The station was acquired by Powers Vogel Partnership in 1993, who
seemed to convert to a more general Religious format. One year
later they sold off the FM side to Alabama Broadcasting Company,
Inc. for $425,000 (or $500,000 — both numbers were reported in the Yearbook
entries in the late 90's.) Spirit Broadcasting purchased the
station in 1997 for $300,000. They kept the Religious format
but by the mid-2000's it appears they were programming in a
Christian Country format.
On 1 January 2012, the station entered into a Local Marketing
Agreement (LMA) with Marble City Media. One of the principals
of Marble City Media is Curtis O. Liles, III, son of the station's
original owner. Marble City Media dropped the Religious
programming and flipped the station to Classic Hits. The
station's original transmitter was still in operation at this time,
and was finally retired at the end of the month.
Sometime in late 2013 or early 2014 the station
picked up a translator at 106.3 MHz. The translator was
moved in from Pelham, in the Birmingham area. At the end
of May 2014 it moved up one notch to 106.5 MHz, increasing power
and coverage in the process. The station's classic hits
format was marketed with the FM frequency for the translator,
W293CQ, as "Yea! 106.5".
The station won a construction permit for a second
translator, on 100.3 MHz, in mid-April 2018.
The classic hits "Yea! 106.5" format (and translator
simulcast) was migrated to sister station WFXO's HD2
subchannel in April 2018, and this station picked up a
Country format, paired with the remaining translator, which
was scheduled to go on the air in late May or early June
2018. This country format is branded as "Kix
100.3". The translator signed on in July 2018.
On May 16, 2023, the station celebrates 75 years on
air. Governor Kay Ivey proclaimed the day “75 Years of
Broadcast Excellence Day” in Alabama in honor of the