AM Technical Profile: WYDE
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- Christian Music
view] East of downtown Birmingham off 3rd Ave.
- Power (ERP):
- Day: 5 kW
- Night: 41 watts
- 1 tower
0.5 mV/m Daytime
Groundwave Service Contour from the
FCC's Public Files
A brief history of the station from when it was WCRT through the
years it became Love 1260. Includes some brief airchecks.
Street View imagery of the Crawford Broadcasting studios on Summit
Parkway in Homewood.
- Owned by
- // WYDE-FM
// W237EK Birmingham, AL
Radio and Television Company (William and George Chapman) put this
station on the air in the spring of 1953 as WCRT (Chapman
Radio & Television).
Originally, the station was planned as a 1 kW daytime only
operation on 1220 kHz, with a transmitter site at the corner of
Marion Avenue and 8th Avenue in Birmingham. That was quickly
amended to move to 1260 kHz, with a transmitter at the southwest
corner of 27th Avenue North and Vanderbilt Road, northeast of
downtown. The studios were originally at 725 South 22nd
Street. In 1958 the station boosted power to 5 kW, still as
a daytimer. Through these years, the station was a high-brow
Easy Listening formatted-station.
The station spawned WCRT-FM on 96.5 MHz in 1961. Today it's
Magic 96, WMJJ. That same year the stations began
broadcasting from studios in rooms 201 to 203 2008 8th Avenue
South, which at the time was the Town House Motel. The
transmitter site moved in 1966 to 3431 North 2nd Avenue in
Birmingham, where it remains today.
Magic City Communications Corp. bought the station in 1972 and
moved the studios to the same parcel as the transmitter site.
An attempt to get nighttime power resulted in an application to
inducing two-site operation. The permit was granted in 1981
for a directional 1 kW nighttime site licensed to Vestavia Hills
but actually at the present site of the Wildwood shopping center
along Lakeshore Parkway west of I-65. It never came to
fruition. As the city continued to grow, the station's
signal began to only cover the less affluent parts of the metro
The license for both this station and its FM companion were
transferred to KSJ, Inc. (Capitol Broadcasting) in 1982.
They turned around and sold the AM's license to a consortium from
the Assemblies of God known as Jireh Corporation in June
1983. Jireh announced that they would be converting the
station to a Contemporary Christian music format, displacing the
last bastion of soft easy music in the city. Before they
could launch their new format, however, a fire consumed the
studios on 16 May 1983. This kept the station off for
several weeks. At 6 am on 1 August 1983, "Love 1260"
debuted. The religious programming lasted until 1986, when
the station flipped to a Solid Gold format of 'Yesterday's hits
and today's favorites'. Broadcast Properties, Inc. bought
the station in 1988.
In 1991 the station's format flipped to Business Talk, and the
calls changed to the quite-appropriate WCEO. The station was
purchased by Crawford Broadcasting in 1994 and flipped to a mix of
Christian Country and Christian Talk programming, which after a
few years became more Contemporary Christian, musically.
Crawford upgraded the station to broadcast in C-Quam stereo,
too. The station flipped to secular programming in October
1999, when they became "Legends 1260" WLGS, with a Big
Band/Standards music format. Over the following few years
the music skewed more towards Oldies, before dropping music in
early May 2003 to simulcast Crawford's big FM talker,
WYDE-FM. In June, this station's called changed to
WYDE. The stereo was dropped and the audio chopped down to 5
kHz in late 2004, in preparation for adding iBiquity's HD digital
broadcasting scheme. It started broadcasting in HD in the
winter of 2006. By August, the station was back to music,
again with the Easy/Standards mix, again as "Legends 1260" but now
with the call sign WLGD.
- In July 2007
Crawford flipped longtime FM talker "The Source" to oldies as "Fun
101". Crawford once again put this station into a simulcast
with the FM, bringing yet another end to adult standards in
Birmingham. That music format morphed to an oldies/AC mix,
then back to some talk as the FM staff was let go and syndicated
talk was brought in. In mid-August 2009 the AM has been
reported to be splitting off at least part time from the FM,
carrying the Washington Times
newspaper's America's Morning News program. In March
2010 it was observed that the station appears to be time shifting
some other personalities as well, and carrying a few shows that
don't air on WYDE-FM.
early April 2012 the station was reported on air but silent for
several days; when the audio was restored the HD was gone. The
HD came back at the start of June 2012, but seemed to go off for an
extended period of time in December of 2015. The station was
reported to only be in a partial simulcast with WYDE-FM in early
2016, but that was to come to an end sometime in the summer.
Also in early 2016, the station was paired with a translator moved
in from outside the area, part of the FCC's AM Revitalization
plan. The directional translator mostly covers the over the
mountain parts of the Birmingham suburbs via the WDJC tower on
November 2017 it was discovered that Crawford was planning to end the
long-running talk format on the AM and FM stations, dropping all talk
hosts on Saturday 3 November 2018, for Gospel and Christian Talk
programming from AM 850 WXJC. After the change occurred at
midnight on 5 November 2018, the format of this station and 92.5 MHz
(now WYDE-FM) in Cordova became Inspirational Music.
The HD digital system was reported active again in the Spring of 2020.