FM Technical Profile: WWWH

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Station Name:
Paradise 92.7
Variety Hits
Transmitter Location:
[map] [street view] On AL-13 (Campbell Road) just east of 8th Avenue in Haleyville.
Power (ERP):
3.9 kW
Antenna HAAT:
239 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
AMS Radio
A construction permit for a new FM station was granted to Hayleyville Broadcasting Company, Inc. in April of 1978, to be a companion of their WJBB AM in Haleyville.  When it signed on in the summer of 1979, the station was running 3 kW from a Harris FM-2.5K transmitter into a Gates FMC-3A three bay antenna mounted on the WJBB AM tower at the studios, which is the same location it has to this day.  While the AM ran Country music, this FM launched with a Middle of the Road (MOR) music format. 

The format changed to a Top 40 music format in 1982.  It held that for a number of years before transitioning towards Adult Contemporary in the late 80's, then to Country by 1989. Interestingly, the AM and FM both had the same format, but appear to have been programmed separately.

As recently as 2009, the station was noted to still be using live and local disc jockeys, and have a live, in-house news department.  They also carried local high schools sports and farm reports. 

The station, along with its AM companion, were sold to AMS Radio, LLC in December 2011. 

On 1 January 2012, the station dropped the long-running "Hit Kickin' Country" music format and WJBB-FM calls for WWWH-FM and Variety Hits, as "Paradise 92.7".