FM Technical Profile: WWFF

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Station Name:
80s & 90s Country Hits
Transmitter Location:
[map]  Located near the WAHR-FM site, in northwest Huntsville.  Due west of the intersection of Winchester Road NW and Pulaski Pike NW, just off Juniper Drive NW.
Power (ERP):
14.5 kW
Antenna HAAT:
914 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
[Studio] Street View of the Huntsville market Cumulus studios on Lee Highway in Athens.
Originally licensed to Tullahoma, Tennessee, back in the 60s it was WJIG-FM, spawn of an AM with the same calls.  In the 80s, it was once "Boogie 93", WBGY.  Later the station began to target the larger Huntsville market, as WKQD,"Power 93".  That was as with a Hot AC/CHR type format. At one point around 1990 became "The Ugly FM".  In 1991 the calls changed to WHVK in a first attempt at country.  In 1995 it was WTZT ("Twister 93.3") for about seven months, becoming country "The Possum" around August of that year. Before the Possum launch, they stunted with a computerized voice countdown, interspersed with oddball quotes and commentary.  In the summer of 2000 the station's called changed again to WXMR and the format was AC as "Mix 93.3".  In January 2002 the calls changed to WUSX as the station attempted country for a second time as US-93. 

As part of a deal between Cumulus and Clear Channel, the Tennessee Valley's radio dial is being shaken up with several changes. This station was re-licensed to New Market, AL as part of the deal. The transmitter site has also been moved from near the TN/AL border, where the station served the Huntsville market before the move, to a tower site in Huntsville itself.  As of 14 January 2008 the station was off the air, in preparation to move to the new TX site and debut with a new format.  The station was on the air periodically between the 14th and 15th, stunting as "Movie 93.3" with movie soundtracks.  "The Wolf" debuted the afternoon of the 15th, with attempt #3 at country music. .
It was reported that the station stunted during the last week of August 2011, with a promised new format on 2 Friday 2011.  The new format was a variety hits mix centered on 80s and 90s pop hits called "Journey".
The station began stunting with Christmas music the morning of the 14th of November 2014, and that quickly gave way to Cumulus' country legends NASH Icon format the same day.  This is attempt #4, and the sixth name under which country music has been attempted at the station.