FM Technical Profile: WWFA
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- Station Name:
- Kiss FM
- Contemporary Hit
view] On the north side of AL-184 (2nd Street), between County
Line Road and CR-67 (Hatton School Road).
- Power (ERP):
- 10 kW
- Antenna HAAT:
- 463 feet
- 60 dBu protected
map, from the FCC.
- More Information:
Street View imagery of the station's Florence studios, on US-72.
- Southern Broadcasting
- This station
started off as a new construction permit in in 2007 to George S.
Flinn, Jr., a Memphis area doctor who also owned dozens of radio
stations. It was reported that the station would be programmed
by Michael Brant's Southern Broadcasting LLC via an Local Marketing
The station was reported on air on 30 August 2010, with an Adult
Album Alternative (AAA) format and only basic legal IDs.
Interestingly, it was noted that the legal IDs were mispronouncing
the city of license, St. Florian is "Saint Floor-een" but they were
saying "Saint Flor-ee-an". That issue was fixed just a few
days after launch. The AAA played through October, giving way
at the end of the month to Alan Jackson's "Gone Country" on a loop,
then later Herman's Hermits "Henry VIII". That gave way
to MashMaticians' "Like A G6". Eventually the loop
expanded to include a larger selection of songs by KISS. The
music eventually gave way to a robotic voice counting down to zero,
which alarmed some local residents, who got the police
involved. Rather than experiencing an alien invasion or a bomb
threat, the station instead launched their current Contemporary Hit
Radio (CHR) format, with a bad Casey Kasem impersonator slamming the
other pop music station in town. The first song played was the
MathMaticians' "Like A G6" again.
In 2015 the station dropped pop music for Christmas music, but only
during the Thanksgiving holiday.
At the start of December 2022, the station was sold to Michael
Brandt's Southern Broadcasting, LLC for $262,500, as part of a
larger acquisition of stations in both the Tennessee Valley and