AM Technical Profile: WVSA
- Southern Gospel
view] Behind the studio on Highway 17 in Vernon.
- Power (ERP):
- Day: 5 kW
- Night: 39 watts
- 1 tower
Groundwave Service Contour
from the FCC's Public Files
// W264DD Vernon, AL
Owned by Lamar County Broadcasting Company, Inc.
- This station
was put on the air in June 1966 by H. D. Thompson, Minnie Thompson,
Olvie E. Sisk and Ivous T. Sisk (Lamar County Broadcasting
Company). When it signed on, it was a 1 kW daytime only
station, transmitting from a site just west of the Vernon city
limits on AL-18, using a Collins 20V transmitter. The studio
was at the same site. The calls have always been WVSA (which
stands for "Vernon
and Sulligent, Alabama").
In 1974, the station signed on from the site it uses today, just
north of Vernon on AL-17. The station boosted power to 5 kW
daytime only in 1977, after installing a CSI AM-T-5A
transmitter. It appears that in the early-to-mid-70's, the
station experimented with an black-targeted format, but it appears
to have been replaced by Contemporary Country by the late
70's. The station would continue to have a Contemporary
Country and Southern Gospel mix well into the mid-2000's. The
owners spawned Vernon's first FM station in 1991, when they put WJEC
on the air.
The station was listed as airing a Sports Talk by 2005, and had
picked up ESPN Radio as of 2009. They dropped the sports for
Country in May 2011, while keeping all the local high school sports
on air. The company acquired an FM translator in the summer of
2016, bringing W237AQ from Killen (in the Shoals area) down to pair
up with the station. In the process of moving, the translator
was relocated to 100.7 MHz (and became W264DD in the process) and
went on the air in September 2016.
The format as of November 2018 has been reported to be Southern
Gospel as "The Voice — Your Southern Gospel Connection". It's
possible the format had flipped as far back as April 2017, when the
FM companion dropped gospel for country.