FM Technical Profile: WVOK
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- Station Name:
- K 98
- Hot Adult
Atop Coldwater Mountain west of Hobson City, on Coldwater Mountain
Road, north off Martin Luther King Jr. Drive.
- Power (ERP):
- 510 watts
- Antenna HAAT:
- 1,112 feet
- 60 dBu protected
map, from the FCC.
- More Information:
- Prior to this
facility signing on the air in Oxford, the allocation had actually
belonged to Birmingham. There, Courier Broadcasting, owners of
then-WKAX 900 kHz, had a permit to put WKAX-FM on at 97.9 MHz in
1950. It appears that it never came to fruition, however.
The frequency remained dormant in central Alabama until Woodard
Broadcasting, owners of then-WOXR 1580 kHz in Oxford, were granted a
permit for a new station in 1989 for a Class A signal on 97.9 MHz
broadcasting atop Coldwater Mountain. When it signed on in
1991 as WKFN, it had an Adult Contemporary music format. In
the Spring of 1992, the station snatched up the legendary (for the
Birmingham area, anyway) call letters WVOK that had been dropped
from AM 690 in Birmingham. The branding at this time was
Around the year 2000, the station moved towards the Hot Adult
Contemporary format and later branded itself as "97.9 WVOK".
The station at one time (and still possibly?) simulcast the AM's
Oldies format on weekends.