FM Technical Profile: WVOK

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Station Name:
K 98
Hot Adult Contemporary
Transmitter Location:
[map] Atop Coldwater Mountain west of Hobson City, on Coldwater Mountain Road, north off Martin Luther King Jr. Drive.
Power (ERP):
510 watts
Antenna HAAT:
1,112 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
Woodard Broadcasting
Prior to this facility signing on the air in Oxford, the allocation had actually belonged to Birmingham.  There, Courier Broadcasting, owners of then-WKAX 900 kHz, had a permit to put WKAX-FM on at 97.9 MHz in 1950. It appears that it never came to fruition, however. 

The frequency remained dormant in central Alabama until Woodard Broadcasting, owners of then-WOXR 1580 kHz in Oxford, were granted a permit for a new station in 1989 for a Class A signal on 97.9 MHz broadcasting atop Coldwater Mountain.  When it signed on in 1991 as WKFN, it had an Adult Contemporary music format.  In the Spring of 1992, the station snatched up the legendary (for the Birmingham area, anyway) call letters WVOK that had been dropped from AM 690 in Birmingham.  The branding at this time was "K-98".

Around the year 2000, the station moved towards the Hot Adult Contemporary format and later branded itself as "97.9 WVOK".  The station at one time (and still possibly?) simulcast the AM's Oldies format on weekends.