AM Technical Profile: WVNA
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Old site - Cox Road just south of AL-184 (East 2nd Street) in
view] Near where Milk Springs Road and New Cut Road
meet, just west of Old US Highway 43. Co-located with WQLT and WFIX
on the tallest of the three visible towers in the street view. (STA) (CP)
- Power (ERP):
- Day: 5 kW
- Night: 1 kW
Day: 5 kW (CP)
Night: 55 watts (CP)
- Day: 1 tower
- Night: 4 towers [pattern
Day & night: 1 tower (CP)
Contour from the
FCC's Public Files
Street View imagery of the URBan Radio studios on North Main Street
- Owned by Singing River Media Group
// W244EF Florence, AL
2 kW day and night, operating from a vertical wire at the WQLT-FM
radio tower site.
- This station
dates back to an original construction permit issued to Jesse Henry
Hammond (d/b/a Power Center Broadcasting Company) for a 5 kW daytime
only operation on 1590 kHz. When it signed on in early 1955,
it transmitted with a Collins BC-5B transmitter from a site about
two miles from downtown Tuscumbia on Memphis Pike. Studios were at
112 South Main Street in Tuscumbia. From the very beginning,
it had the WVNA calls. The license was transferred to Elton
Darby in 1956. In 1959, the studios moved to 509 North Main
Street in Tuscumbia.
In 1960, the station received a permit to operate at night with 1 kW
from a directional antenna system. This necessitated a move to
a new transmitter site just south of the junction of 2nd Street and
US-72 in Sheffield. The new facility signed on in 1964.
One year later, the station would launch an FM companion in WVNA-FM.
As far back as the early 70's, the station appears to have had a
Middle of the Road (MOR) music format, leaning towards Adult
Contemporary in the late 70's and early 80's. The station
flipped to a News/Talk format in the mid-80's.
For a brief time in 1999 to 2000, the station was owned by Cumulus.
The station was acquired by Clear Channel in 2000. In 2006,
the station's license was transferred to URBan Radio Licenses (Kevin
In late June 2010 WVNA and Shoals-area WLAY lost the lease on their
combined transmitter site. The stations were off the air until
a new site was located and facilities built. This station was
transferred from URBan Radio to Kevin Wagner in January 2013.
As of December 2014 the station is on the air but only on nighttime
power 24/7. This station appears on the FCC silent list as of
12/14/2014, although it's reported to broadcast regularly. The
station finally went fully silent in April 2015.
- On 7 December 2015 Kevin
Wagner-led URBan Radio filed a pleading with the FCC to keep the
license for this station and WLAY active, claiming to have found a
buyer for both stations; the request was granted on the 15th of
December. The stations collectively will have been off for
exactly a year as of the 16th, which normally means they are
automatically deleted by the FCC. As part of the request, URBan
wants to return WVNA to the air from a temporary longwire installed on
the WQLT-FM tower in Colbert County, with 2,000 watts. The
station resumed broadcasting the next day, on the 16th, with Rock
music and WVNA-FM liners, although it is not a direct simulcast of the
FM station. That simulcast was ongoing as of January 2017, when
URBan filed an application to permanently relocate the station to the
WVNA-FM tower nearby on New Cut Road. That permit was granted in
late April 2017.
- On 5 July 2017, Tuscumbia
Utilities disconnected the power to the studios in town, causing all
the stations to lose their programming feeds. The stations fell
silent (but remained on with dead air).
The station returned to the air on 12 July 2017. After going off
air again for a long period, the station popped back up at the end of
December 2017 playing Classic Country music, most likely to keep the
The station was granted a permit to relocate to a site south of town,
where WQLT and other stations are located, in April 2017. The
station would drop from 5 kW days and night to 1 kW days and 48 watts
The station was granted a construction permit for a new FM translator
on 96.7 MHz in mid-September 2018.
The station was sold, along with the other URBan Radio group of
stations, to Singing River Media Group in October 2018, for $1.275
million. Singing River Media Group is headed by James Michael
Self, whose father (D. Mitchell Self) was the former owner of WLAY AM
As of the start of 2020, the station is reported to be simulcasting
its FM sister station WVNA-FM's Rock format. The permit to move
south of town in 2017, is still not built; in November 2020 the permit
was modified to raise nighttime power slightly to 55 watts. The
station was reported off the air while the translator remained on and
broadcasting in late November 2021.