FM Technical Profile: WVNA
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- Station Name:
- The Big Dog
view] Just off New Cut Road near its intersection
with Milk Springs Road, west of Old Highway 43 south of
Tuscumbia. Co-located with WLAY-FM on the shorter of the three
towers at this site. The tallest tower houses WQLT and WFIX.
- Power (ERP):
- 1.05 kW
- Antenna HAAT:
- 741 feet
- 60 dBu protected
map, from the FCC.
PS-The Big Dog Rock
- AUX: 360 watts
@ 345 feet. 60 dBu protected
map, from the FCC.
RDS display from an Insignia portable radio.
RDS decoded on an AT&T Insite phone in Florence, showing the
PS (station name) and PTY (format) fields, May 2019.
Street View imagery of the URBan Radio studios on North Main Street
// WVNA Tuscumbia
- Singing River
- The Slatton-Quick
Company, owners of WLAY on 1450 kHz, was granted a permit for a new
Class A (3 kW) station on 105.5 MHz in Muscle Shoals. The
station signed on in September 1964 from studios and a transmitter
site at 620 E. 2nd Street. The calls were originally
WLAY-FM. From the start, it appears the station had an SCA
(Subsidiary Communications Authority) for 67 kHz. While the AM
was the home of the Shoals' rock and roll (and hosted many legendary
acts in studio) the FM did Country music.
That changed in the early 70's; for a short period of time the AM was
Top 40 and the FM did a less aggressive Pop Music format. But by
'77 it was back to tried-and-true Country music.
In 1995, D. Mitchell Self bought the Slatton-Quick Company stations
for $1.7 million. At the time both the AM and FM were
The WLAY-FM calls, country format and hosts all swapped places with
WVNA-FM in the spring of 2000. This put the country on a big 100
kW signal while moving that station's classic-leaning rock format to
the (much) smaller signal here. Clear Channel acquired the
station(s) in December of 2000. It appears that URBan Radio
Licenses acquired the stations in 2005.
The station's format had been Classic Rock-leaning through the
mid-2010's but moved to a more straight-up Rock presentation in the
21st Century. On
5 July 2017, Tuscumbia Utilities disconnected the power to all the
URBan Radio studios in town, causing them to lose their programming
feeds. The stations fell silent (but remained on with dead air). The station returned to
the air on 12 July 2017.
iHeart Radio received a construction permit for a new FM translator on
104.7 MHz in September, 2018, to relay this station. That permit
was soon updated to to sister station WMXV when the license was
transferred from iHeart to URBan Radio Licenses.
- The station was sold, along
with the other URBan Radio group of stations, to Singing River Media
Group in October 2018, for $1.275 million. Singing River Media
Group is headed by James Michael Self, whose father was the former
owner of WLAY AM and FM.
As of the start of 2020, the station is reported to be simulcasting
sister station WVNA.