FM Technical Profile: WVNA

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Station Name:
The Big Dog
Transmitter Location:
[map] [street view] Just off New Cut Road near its intersection with Milk Springs Road, west of Old Highway 43 south of Tuscumbia.  Co-located with WLAY-FM on the shorter of the three towers at this site.  The tallest tower houses WQLT and WFIX.
Power (ERP):
1.05 kW
Antenna HAAT:
741 feet
Other Information:
60 dBu protected contour map, from the FCC.
The Big Dog Rock 105.5

AUX: 360 watts @ 345 feet. 60 dBu protected contour map, from the FCC.
More Information:
[Image] RDS display from an Insignia portable radio.
[Image] RDS decoded on an AT&T Insite phone in Florence, showing the PS (station name) and PTY (format) fields, May 2019.
[Studio] Street View imagery of the URBan Radio studios on North Main Street in Tuscumbia.
// WVNA Tuscumbia
Singing River Media Group
The Slatton-Quick Company, owners of WLAY on 1450 kHz, was granted a permit for a new Class A (3 kW) station on 105.5 MHz in Muscle Shoals.  The station signed on in September 1964 from studios and a transmitter site at 620 E. 2nd Street.  The calls were originally WLAY-FM.  From the start, it appears the station had an SCA (Subsidiary Communications Authority) for 67 kHz.  While the AM was the home of the Shoals' rock and roll (and hosted many legendary acts in studio) the FM did Country music. 

That changed in the early 70's; for a short period of time the AM was Top 40 and the FM did a less aggressive Pop Music format.  But by '77 it was back to tried-and-true Country music. 

In 1995, D. Mitchell Self bought the Slatton-Quick Company stations for $1.7 million.  At the time both the AM and FM were country. 

The WLAY-FM calls, country format and hosts all swapped places with WVNA-FM in the spring of 2000.  This put the country on a big 100 kW signal while moving that station's classic-leaning rock format to the (much) smaller signal here.  Clear Channel acquired the station(s) in December of 2000.  It appears that URBan Radio Licenses acquired the stations in 2005.

The station's format had been Classic Rock-leaning through the mid-2010's but moved to a more straight-up Rock presentation in the 21st Century. 
On 5 July 2017, Tuscumbia Utilities disconnected the power to all the URBan Radio studios in town, causing them to lose their programming feeds.  The stations fell silent (but remained on with dead air).  The station returned to the air on 12 July 2017.

iHeart Radio received a construction permit for a new FM translator on 104.7 MHz in September, 2018, to relay this station.  That permit was soon updated to to sister station WMXV when the license was transferred from iHeart to URBan Radio Licenses.
The station was sold, along with the other URBan Radio group of stations, to Singing River Media Group in October 2018, for $1.275 million.  Singing River Media Group is headed by James Michael Self, whose father was the former owner of WLAY AM and FM.

As of the start of 2020, the station is reported to be simulcasting sister station WVNA.