AM Technical Profile: WURL


Frequency:
760
Format:
Gospel
Transmitter Location:
[map] Rural area east of Moody, east of Alabama 174.
Power (ERP):
Day: 1 kW
Antenna:
Day: 1 tower, omnidirectional
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
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[Aircheck] WURL's "Happy Trails" themed sign off, courtesy a friend of ABMP. 3'20", 1.66 MB (05-28-2012)
Owned by The Bill Davidson Evangelistic Association
History:
Cooke Broadcasting won a new construction permit to put this station on the air, with 1 kW days only, in 1983.  The original tower site was to be in a rural area south of I-20, halfway between Moody and Chula Vista.  It went on the air from the current site instead, in December of 1984, with a country music format.  Pearson Broadcasting acquired the station in 1988.  The Bill Davidson Evangelistic Association bought the station in August of 1989 for $175,000 and changed the format to the gospel music it still plays to this day.  With the religious format, the calls are said to stand for "Where yoU Are Loved".