AM Technical Profile: WUMP
view] On Hughes Road in Madison, just south of Portal Lane and
the Southern Railroad lines.
- Power (ERP):
- Day: 1 kW
- Night: 129
- 1 tower
Groundwave Service Contour from the FCC's Public Files
- Owned by
Cumulus Broadcasting LLC
- // W280BA
// W284DL Madsion (CP)
- For the early
history of the station that was on this frequency previously, see
the history for WVNN.
The station that is currently on this frequency traces its roots
back to 1360 kHz, when The Great American Broadcasting Corporation
signed on a 500 watt daytimer in 1983 with Country music. The
original calls were WABT, a set of calls that had also been used
before in Birmingham (TV channel 13) and on a station in Tuskegee in
Changes began when the station was sold to Excelsior Broadcasting
Corporation in 1985. With Athens-licensed WJMW applying to
vacate 730 kHz for 770 kHz, WABT applied to move into the vacated
730 kHz allotment. In 1987, the station signed on the new
frequency with an Urban Contemporary music format as "D-73", with
the WDKT calls. This put them in direct competition with the
market's big urban outlet WEUP; rumors of high ads rates and
corruption in the offices meant that the station never truly reached
its potential, and things were going downhill by 1989. It was
off the air a good bit in the early 90s, and only came on with CNN
Headline News occasionally. The license was batted around
until it wound up with Phoenix Capital in 1991. They signed
the station back on, again trying an Urban Contemporary format, as
WKMW. When that didn't work, they tried rock. The
station eventually went dark again and didn't return until June
1993, when it was back on with News/Talk programming as WBBI.
The station continued to struggle and was shuffled amongst a few
more ownerships before landing with Madison Radio Company (Carl
Sampiere), who changed the format to Sports Talk. Sampiere
sold the station to Tennessee Valley Radio (Bill Dunnavant).
He kept the sports talk and changed the call sign to WUMP
(UMPire). [As a side note, Bill Dunnavant is related to Homer
F. Dunnavant, who owned WJMW. It was the station that vacated
730 kHz previously!)
In 2003, Dunnavant sold the station (and all his others) to Cumulus,
who owns the station today.
- It was
reported in late October 2008 that the station has gotten permission
to rebroadcast on FM translator W278AA, licensed to Madison.
This gives Huntsville its first FM sports talk on 103.9 MHz.
The translator was originally on 103.5 and rebroadcast the 93.3
station out of Tullahoma, Tennessee.
- On 2
January 2013, the station picked up CBS Sports Radio affiliation.
In mid-January 2018 the station's 103.9 MHz translator dropped its
directional antenna setup. In June of 2018 the station won a
construction permit for another translator, this one on 104.7 MHz.