AM Technical Profile: WSLV
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view] Barely over the Tennessee state line west of Ardmore,
south of TN-7, north of State Line Rd and east of Box Factory Rd.
- Power (ERP):
- Day: 2.5 kW
- Critical hours: 1
- 1 tower
Groundwave Service Contour from the FCC's
- The following
airchecks were provided courtesy Paul
09-27-2011 commercial break (4'57" - 1.15 MB)
09-27-2011 jock banter, forecast by WBRC's J-P Dice, website
mention (5'23" - 1.23 MB)
09-28-2011 short break, swap shop sampler (22'35" - 5.16 MB)
09-28-2011 imaging (50" - 198 Kb)
09-28-2011 long jingle (8"- 33 Kb)
09-28-2011 sign on as recorded from internet stream (3'56"- 925
- Owned by Southern
// W286DF Ardmore, TN (actual: Athens, AL)
// W243EP Madison, AL
- Came on the air
at 1520 kHz with 1 kW days only (500 watts during critical hours) by
Stateline Broadcasting at the end of September in 1967 with a pop
music format (known then as "Top 100"). Switched to a mix of
country and gospel in early 1968 after getting Bobby Powell from
WBHP in Huntsville to come be the GM.
In 1970 the station moved to its present dial position of 1110 kHz,
still as a daytimer. In 1978 the station was sold to E. D.
Hildreth, Marie Hildreth and Ike Hobson, as WSLV Incorporated.
In the early 80's, the station received a permit to boost power from
1 kW to 2.5 kW days, with 1 kW during critical hours.
The station was later noted to be all gospel at some point, with a
change to a hybrid AC/country mix in 1984. The owners went
under in the mid-80's and by 1987 the license was transferred to
Bernie Bishop Broadcasting and Advertising Company, Inc.
In 1989 the station was bought by Grand Ole Opry performer
Ernie Ashworth. In 2004 the station failed to file a license
renewal, but they continued to operate for nearly two years while
the license was expired, which resulted in a $7,000 fine.
Ernie owned the station until his death in 2009. At that
point, ownership passed to his daughter Becky Parker.
- In more
recent times, the station was known as Cat Country 1110 AM. It
continued to air a country format until sometime in 2014, when it
appears to have migrated to a more variety-oriented mix of general
music and talk radio programming. In late January 2017, Parker
sold the station to Gary Roberson, doing business as GRA
Communications. The sale price was $70,000.
The station signed on its first FM translator in late May 2018, on
105.1 MHz. That same month, the license was transferred to
Russell Leonard from GRA Communications, LLC, as the company was
dissolved and Leonard was the sole remaining member. In July
2019, the translator applied for a move to Athens, and that move was
granted in October 2019.
In mid-November 2019, the station and translator were listed as
being sold to Southern Radio Communications (Southern Broadcasting
Communications) for $120,000. One of the principals of that
company is Mike Brandt, who part-owns stations in Florence and
The station re-branded as "Outlaw 105.1" in April 2020, and tweaked
the music to a variety of Country hits from the 90's to today.
In November 2020 the license was transferred to Southern
In April 2021 it was noted that the station had entered the
Huntsville market with an FM translator on 96.5, while the 105.1
translator moved from Ardmore to Athens, leaving Ardmore itself with
no FM outlet for the station. It also re-branded as
"Huntsville's New Country and The Legends".