AM Technical Profile: WSBM

Transmitter Location:
[map] [street view] Just south of Veterans Drive in Florence, off South Chestnut Street, behind the station's studios.
Power (ERP):
Day: 1 kW
Night: 1 kW
1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[RDS] Text display of W250BY on an Insignia HD radio
[Studio] Street View imagery of the Big River Broadcasting house on Chestnut Avenue in Florence; behind the station are some auxiliary antennas and studio-to-transmitter dishes.
// W250BY 97.9 MHz, Florence, Alabama
Came on the air in 1945.  In the 50's was a Mutual broadcasting affiliate with 250 watts. This station was originally WJOI (some large-market station paid dearly to buy the calls!) At one point was in also WXOR. The calls changed to the now-current WSBM (Shoals Beautiful Music) in November 1984.

According to the NAB, in 1985 the station was broadcasting in stereo with the Harris system.
The station has had an urban AC format as "Magic 1340", but in a May 2010 check, the station flipped to Fox Sports Radio.  It is not known if it is still broadcasting in stereo or not.  On 2 January 2013 the station dropped Fox for CBS Sports Radio affiliation.  It was later dropped for Fox Sports Radio (again.)  The station has a translator.  It was originally on 98.5 but moved to 97.9 in 2014.  The station is currently known as "1340 The Ref".