Technical Profile: WRSA-FM

FM Technical Profile: WRSA

Station Name:: Mix 96.9
Frequency:: 96.9
Format:: AC/Variety Hits
Transmitter Location:: [map] Due south of Redstone Arsenal in Morgan County. West of US-231 along Telephone Tower Road, off Apple Grove Road.
Power (ERP):: 100 kW
Antenna:: Omnidirectional
Antenna HAAT:: 1,010 feet
Other Information:: 60 dBu protected contour map, from the FCC.
:PS-NEW MIX 96.9 Time-[?] Text-MIX 96.9 (song) / (artist) PTY-[?]
How's the Signal?: This is one of the market's better signals. Strong all over the immediate Huntsville area and listenable in Florence and Lawrenceburg, TN.
More Information:: [FCC]; [FCCdata]; [Radio-Locator]; [Wikipedia]
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[RDS] Image of the radio's text display on an Insignia HD portable radio.
[Studio] Street View imagery of the station's studio building on Memorial Parkway SW in Huntsville.
Owner:: NCA, Inc.
History:: This station has probably been a "beautiful music" station for most of its history, always as WRSA (RedStone Arsenal). The slogan for a long time was "Beautiful 97". Was originally licensed to Decatur, but changed in 2005 to Holly Pond in a big re-alignment of Huntsville radio. Has always targeted Huntsville. In more recent memory, it was known as "Lite 96.9" and leaned more towards soft rock than straight-up AC. Over time the format drifted towards a wider playlist and in January 2015 the station re-branded as "Mix 96.9", while keeping the same morning show and jocks.