FM Technical Profile: WRSA

Station Name:

Mix 96.9

Frequency:

96.9

Format:

AC/Variety Hits

Transmitter Location:

[map] Due south of Redstone Arsenal in Morgan County. West of US-231 along Telephone Tower Road, off Apple Grove Road.

Power (ERP):

100 kW

Antenna:

Omnidirectional

Antenna HAAT:

1,010 feet

Other Information:

60 dBu protected contour map, from the FCC.
:PS-NEW MIX 96.9 Time-[?] Text-MIX 96.9 (song) / (artist) PTY-[?]

How's the Signal?

This is one of the market's better signals.  Strong all over the immediate Huntsville area and listenable in Florence and Lawrenceburg, TN.

More Information:

[FCC]

[FCCdata]

[Radio-Locator]

[Wikipedia]
[Facebook]
[RDS] Image of the radio's text display on an Insignia HD portable radio.
[Studio] Street View imagery of the station's studio building on Memorial Parkway SW in Huntsville.

Owner:

NCA, Inc.

History:

This station has probably been a "beautiful music" station for most of its history, always as WRSA (RedStone Arsenal). The slogan for a long time was "Beautiful 97". Was originally licensed to Decatur, but changed in 2005 to Holly Pond in a big re-alignment of Huntsville radio. Has always targeted Huntsville.  In more recent memory, it was known as "Lite 96.9" and leaned more towards soft rock than straight-up AC.  Over time the format drifted towards a wider playlist and in January 2015 the station re-branded as "Mix 96.9", while keeping the same morning show and jocks.