FM Technical Profile: WRSA


Station Name:
Mix 96.9
Frequency:
96.9
Format:
AC/Variety Hits
Transmitter Location:
[map] Due south of Redstone Arsenal in Morgan County. West of US-231 along Telephone Tower Road, off Apple Grove Road.
Power (ERP):
100 kW
Antenna:
Omnidirectional
Antenna HAAT:
1,010 feet
Other Information:
60 dBu protected contour map, from the FCC.
:PS-NEW MIX 96.9 Time-[?] Text-MIX 96.9 (song) / (artist) PTY-[?]
How's the Signal?
This is one of the market's better signals.  Strong all over the immediate Huntsville area and listenable in Florence and Lawrenceburg, TN.
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]
[RDS] Image of the radio's text display on an Insignia HD portable radio.
[Studio] Street View imagery of the station's studio building on Memorial Parkway SW in Huntsville.
Owner:
NCA, Inc.
History:
This station has probably been a "beautiful music" station for most of its history, always as WRSA (RedStone Arsenal). The slogan for a long time was "Beautiful 97". Was originally licensed to Decatur, but changed in 2005 to Holly Pond in a big re-alignment of Huntsville radio. Has always targeted Huntsville.  In more recent memory, it was known as "Lite 96.9" and leaned more towards soft rock than straight-up AC.  Over time the format drifted towards a wider playlist and in January 2015 the station re-branded as "Mix 96.9", while keeping the same morning show and jocks.