FM Technical Profile: WRNO
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- Station Name:
- News Talk 99.5
- Talk, News
view] Just west of Paris Rd., south of the Intracoastal
- Power (ERP):
- 100 kW
- Antenna HAAT:
- 1004 feet
- 60 dBu protected
map, from the FCC.
- HD-2 -
// K242CE, Meraux, LA
- inactive :
9.9 kW @ 568 feet. 60 dBu protected
map, from the FCC.
AUX: 12.3 kW @ 722 feet. 60 dBu protected
contour map, from the FCC. (CP)
- More Information:
Street View imagery of the Clear Channel New Orleans facility on
- 99.5 started out
as WRNO (Westbank Radio New Orleans), a rocker known as "The Rock of
New Orleans". The station consistently always rocked, but wandered
over the years from top 40 to AoR to oldies-leaning top 40 to
classic rock. The innovative owner (Joe Costello) even put on a WRNO
shortwave station to rock the entire world and advertise Levi's to
100 countries. Station briefly tried calling itself "The River 99.5"
around 1997, but has returned to its original identity. About
that time the shortwave went to brokered religious programming, then
just went away.
- WRNO was
the second station in New Orleans to carry Howard Stern.
flipped to the Fox News Radio talk format sometime (possibly a long
time) after the hurricane. An exact date is not available.
With the addition of the Clear Channel syndicated conservative talk
shows, the station dropped its old slogan, "The Voice of New
Orleans" to become "Rush Radio" in April of 2008. That ended
in September 2014 when the station changed slogans to "News Talk
99.5", distancing itself from the conservative talker. Like
most iHeart stations in the US, the station added an HD digital
system early on; prior to 2016 the format was classic
alternative. In 2016 the format changed to rock when it was
paired with a 250 watt translator licensed to Meraux and became
"Rock 96.3". As WRNO was known in its heydey, the translator
is marketed as "The Rock of New Orleans". That lasted until
mid-January 2017 when the translator/HD-2 combo flipped again to
classic hip-hop as "Throwback 96.3", aimed at flanking iHeart's top
rated urban and urban AC stations in the market.