FM Technical Profile: WQRR
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- Station Name:
- Alt 101.7
- Alternative Rock
Near the intersection of Fife Road and Doctor Kirk Road in PIckens
County, south of US-82.
- Power (ERP):
- 21 kW
- Antenna HAAT:
- 728 feet
- 60 dBu protected
map, from the FCC.
RDS display from an
Insignia portable radio in northwest Alabama, showing the Radio
Text and PI (call sign) fields, from the WBEI "Star 101.7" era.
RDS display from an
Insignia portable radio in northwest Alabama, showing the
alternate Radio Text and PI (call sign) fields, from the
WBEI "Star 101.7" era.
Street View imagery of the Townsquare Media stations in Tuscaloosa,
off Skyland Boulevard.
- This station dates back
to an original construction permit issued in 1981, but it didn't get
built out and put on the air by Rego Broadcasting until much later, in
the summer of 1986. The original call sign was WVRT; as a little
class A with a transmitter on a hill in Gordo, it barely reached the
outskirts of Tuscaloosa. The format of this early era is
unknown. In 1988, ownership passed to Amermedia and then a year
later to Kudzu Broadcasting, who changed the calls to WTID (as in
crimson TIDe). During a period of multiple ownership changes,
the station sought and received a permit to increase their power
significantly and began reaching the entire Tuscaloosa market as well
as much of Columbus, Mississippi; during this era they had an adult
contemporary format and was known as "Tide 101.7".
- The station went through
various minor format shits through the 90's and 2000's, from AC to Hot
AC to CHR. In 2003, the station dropped the WTID calls (which
were immediately snapped up by a station in South Alabama, presumably
for 'safekeeping') and re-launched as "B 101.7", with WBEI as the
calls. The format at the time seemed to be a Hot AC-leaning CHR
format. At some point after the year 2000, the station wound up
in the hands of Cumulus Broadcasting. Cumulus sold the entire
Tuscaloosa cluster to Townsquare Media in 2012.
- In the early fall of
2016, the station re-branded again, this time as "Star 101.7", with a
Hot AC format featuring music from the 90's through today. The change
was brought on by declining ratings from both this station and their
main CHR-competitor, WZBQ.
The station flipped formats to alternative rock, with the "Alt"
branding, near the end of March 2018. The calls changed from
WBEI to WQRR shortly afterwards. The station posted
that the call sign is a reference to the promotion director's
grandfather, whose ham call sign was WQ4R.