FM Technical Profile: WQLT
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- Station Name:
- Q 107
view] Near where Milk Springs Road and New Cut Road
meet, just west of Old US Highway 43. Co-located with WFIX on the
tallest of the three visible towers in the street view. The
shorter tower houses WLAY-FM and WVNA-FM.
- Power (ERP):
- 93 kW
- Antenna HAAT:
- 1,016 feet
- 60 dBu protected
map, from the FCC.
PS-Great Classics and the best of today [artist/song]
on Q 107
Radio's text display as seen on an Insignia HD portable.
RDS decoded on an AT&T Insite phone in Florence, showing the
PS (station name) and PTY (format) fields, May 2019.
Street View imagery of the Big River Broadcasting house on Chestnut
Avenue in Florence; behind the station are some auxiliary antennas
and studio-to-transmitter dishes.
- Big River
- This station was first
put on the air in August of 1962 by Radio Muscle Shoals, owners of AM
1240 WOWL and TV channel 15 WOWL-TV. As WOWL-FM, it originally
ran 4.6 kW of power and was likely a simulcast of the AM station's
format. They appeared to be unable to make a success out of it,
and it went dark and the license was deleted.
This frequency came alive again in the summer of 1967, when WJOI, Inc.
(formerly Florence Broadcasting Company, Inc.) put a station on the
air at this frequency with 25,000 watts of power. As WQLT
(QuaLiTy Radio?), it was programmed separately from the AM, although
it's unclear what the format was in the early days. During this
time, it transmitted from the AM's tower and studios, located at 624
South Chestnut Street in Florence. The transmitter was a Gates
FM-5B and the antenna was also a Gates, model FMA-6A Cycloid (PDF,
from the American Radio History website) with 6 bays.
By the mid-70's, the company that owned the station was being run by
the legendary Sam Phillips, of Sun Records fame. Under him, the
station boosted power to 100,000 watts in 1977 and launched a Top 40
music format. At this time, the transmitter site moved to its
current location just off Milk Springs Road.
The station dropped Top 40 for Adult Contemporary in the mid-80's and
has that format ever since, marketing itself as "Q 107".