FM Technical Profile: WQBB

Station Name:
Bob FM
Variety hits
Transmitter Location:
[map] At the end of Pine Hills Road, just south of Government Street in Ocean Springs.
Power (ERP):
25 kW
Antenna HAAT:
312 feet
Other Information:
60 dBu protected contour map, from the FCC.
PS-BOB 105.9 [artist / song title]
Text-Now playing [song/artist] on BOB 105.9
Adult Hits
More Information:
Telesouth Communications
This facility dates back to an original construction permit issued to a company called Broadcasters and Publishers, Incorporated for WPEM.  They put the station on air in May of 1976 as "Good Country" WGUD on 106.3 MHz, as a class A signal licensed to Pascagoula.  The original transmitter site was at the corner of Wellbrook Street and Downing Avenue in Moss Point, north of I-10.  The transmitter was a Harris FM2 5H3 model with an output of 1.749 kW.  A few months after sign-on, the license was transferred to WGUD Stereo, Inc. 

The station received an upgrade to better serve the coastal market in 1991.  This necessitated a change to 105.9 MHz and a tower move closer to Biloxi, but it also gave them 25 kW to work with.  That facility went on the air in 1992.  At that time, the calls changed WXYK and the format flipped from country to Contemporary Hit Radio (CHR). 

The station was sold to Gulf Coast Radio Partners in February 1997 for $400,000.  The station changed formats from CHR to classic rock, taking on the WXRG calls the same month.   The WZKX calls and CHR format migrated to a sister station on 107.1 MHz. 

Triad Broadcasting acquired the station in the summer of 1999.

In the fall of 2006 it appears this station has changed calls to WHGO, as "GO FM", still with classic rock. In the fall of 2010, the station flipped from classic rock to variety hits as "Bob FM".  This is the second appearance of "Bob" in Mississippi, the first being WYMX in Greenwood.  Shortly after the flip, the WHGO call letters were dropped, for WQBB.

Alpha Media acquired the license for this and other area stations in 2013.

The station was sold, along with most of the rest of the Alpha Media cluster in Biloxi, to Telesouth Communications for $2.5 million in December 2018.