FM Technical Profile: WMXS


Station Name:
Mix 103
Frequency:
103.3
Format:
Soft Adult Contemporary
Transmitter Location:
[map] [street view] Just east of the Sunshine Village subdivision northeast of Montgomery.  Just south of Sandy Ridge Curve north of CR-64. Co-located with WXFX, WLWI, WHHY and WLBF.
Power (ERP):
100 kW
Antenna:
Omnidirectional
Antenna HAAT:
1,096 feet
Other Information:
60 dBu protected contour map, from the FCC.
:PS-THE BEST MIX 103 Time-[?] Text-JT and Leann Weekday Mornings 530 To 10 PTY-Soft Rock PI-WMXS-FM
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Image] Image of the station's RDS data as (partially) decoded in Florence, Alabama; shown are the Radio Text and PI (call sign) fields.
[WREZ Easy 103] A tribute streaming radio station to EZ 103, Montgomery's easy listening station.
[Facebook] Page for the TJ and Leanne Morning Show
[Studio] The Cumulus studios in downtown Montgomery.
Owner:
Cumulus Broadcasting LLC
History:
This station began in July 1961 as a tax write off for the Montgomery Advertiser-Journal, with a beautiful music format. The calls were WAJM, and it ran 29 kW from an antenna 290 feet above terrain.  The station was sold to Radio Montgomery in either 1971 or 1972; they owned AM 800 WMGY at the time, which had a country music format.  By 1974 this station was simulcasting WMGY and its country format. 

In the mid-70's, this became the city's first FM Top 40 station, as "Z-103" WMGZ.  It was a short-lived format for the station, however, as the weaker (at the time) signal meant it couldn't compete with the other stations in town.  By '79, it was back to beautiful music, this time with the WREZ calls. 

In the late 80's or very early 90's, under the ownership of U.S. Broadcast, this station picked up a light adult contemporary / classic hits mix format, and became WSYA-FM "Sunny 103"; the AM companion became WSYA and entered into a simulcast with the FM at the same time.  (Pointless trivia: shortly before becoming "Sunny", the station upgraded power to 100 kW.  Its broadcast tower was located in a residential area called 'Sunshine Village'.)  Colonial Broadcasting of Montgomery acquired the AM and FM in 1993 and began transitioning towards a more upbeat, Hot Adult Contemporary style presentation.  In February 1994 the calls changed to WMXS, and the station morphed into "Mix 103.3", which later became just "Mix 103".  In late '97 / early '98, Colonial Broadcasting was swallowed up by growing behemoth Cumulus Broadcasting.