FM Technical Profile: WMXA
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- Station Name:
- Mix 96
- Hot Adult
On the southeast corner of the intersection of AL-51 (Marvyn
Parkway) and Moores Mill Road, about 5 miles south of Opelika.
- Power (ERP):
- 3.5 kW
- Antenna HAAT:
- 430 feet
- 60 dBu protected
map, from the FCC.
- More Information:
Street View imagery of the iHeartMedia studios on Saugahatchee Lake
Road in Opelika.
- An original
construction permit was granted to E. T. Communications, Inc. in
1991 for a new station in Opelika; before the station was built,
they transferred the license to H & E Communications that same
year. When the station signed on in 1992, it transmitted with
730 watts from a site east of Opelika, south of Columbus
Parkway. The format appears to have been Variety Hits with the
WMXA (MiX Auburn) calls. In 1993, the station was sold to
Fuller Communications, owners of AM station WZMG, for
$650,000. Under their ownership, the station flipped to an
Adult Contemporary music format.
The station completed an upgrade in 1998, boosting power to 3.5 kW
from the current transmitter site. Later that same year, Root
Communications acquired this and other area stations.
The station group formed by Root was acquired by Qantum
Communications Corp. in 2003, who in turn was absorbed by Clear
Channel (now iHeart Radio) in 2014. At some point in the 21st
century, it appears the station moved to a Hot Adult Contemporary
The station received a construction permit to relocate from their
old tower on Marvyn Parkway to the AM tower behind the company
studios off Veterans Parkway, northwest of Opelika, in May
2018. The station would lower its antenna height but raise
power from 3.5 to 6 kW. That permit was cancelled at the
licensee's request in November 2020.