FM Technical Profile: WMSR
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- Station Name:
- 94.9 The Bull
- Contemporary Country
North of TN-227, Off Craig Road, northeast of the rural Tennessee
community of Cypress Inn
- Power (ERP):
- 7.1 kW
- Antenna HAAT:
- 594 feet
- 60 dBu protected
contour map, from the FCC.
Street View imagery of the URBan Radio studios on North Main
Street in Tuscumbia.
Story on station's stunting before switching to AAA format that led
to bomb scare at local schools.
- Singing River Media
- This station dates back
to an original permit issued in 1990 to Pioneer Radio, for a new class
A FM station on 94.9 MHz, licensed to Waynesboro. The station
signed on in the winter of 1991 as WTNR-FM, duplication its sister AM
station's Country and weekend Gospel music format. The station
split from the AM, most likely in the spring of 1994, when the AM went
talk. This station picked up a Country format and changed called
to WFRQ. They also got a boost in coverage to better reach the
nearby Florence-Muscle Shoals market. The country lasted about four
years, then they tried Soft Rock. That lasted until either late
2000 or early 2001, when the station went Contemporary Hit Radio (CHR)
as "Star 94.9".
The station got another coverage boost in 2001 when they relocated to
a site near the Cypress Inn community. In addition to the tower
move, they got a boost from 6.8 to 7.1 kW of power, which gave them
nearly full coverage of the Shoals metro area. At this time, the
station re-licensed from Waynesboro to Collinwood.
It flipped to a more adult-oriented new music Adult Album Alternative
(AAA) format in August of 2013, but kept the "Star" name. Before
the switch, the station stunted with a bit of radio theater involving
aliens or 'star people' commenting on the music, as the type of music
changed at regular intervals. Inexplicably, this caused a minor
panic with some local schools interpreting the "takeover" by aliens as
a bomb threat, and despite proclamations from local police and the
station that it was just a humorous stunt, several local schools
increased security around the time the new format was to debut.
See the article linked above under "More Information" for more
In early November 2015 the station teased a big change, which turned
out to be nothing more than a re-branding, from Star 94 to 94.9 The X.
- On 5 July 2017, Tuscumbia
Utilities disconnected the power to the URBan Radio studios in town,
causing all the stations to lose their programming feeds. The
stations fell silent (but remained on with dead air). The
station returned to the air on 12 July 2017.
In late March 2018, the station dropped the Adult Album Alternative
for Urban Contemporary as "Power 94.9".
The station was
sold, along with the other URBan Radio group of stations, to Singing
River Media Group in October 2018, for $1.275 million. Singing
River Media Group is headed by James Michael Self, whose father (D.
Mitchell Self) was the former owner of WLAY AM and FM. In late
April 2019, the station dropped the Urban Contemporary format for
Contemporary Country as "94.9 The Bull".