AM Technical Profile: WMMA
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view] Just off US 78 in the Rose Hill area of Irondale.
Approx. 1/2 mile north of I-20.
- Power (ERP):
- 5,000 watts day
28 watts night
- 1 tower:
0.5 mV/m Daytime
Groundwave Service Contour
from the FCC's Public Files
Information on the station from the WLPH era
Information on the station from its short-lived time as WRLM
Information on the station as WQOH
- Owned by La Promesa Foundation
// WDWR Pensacola,
// W250CA Irondale, AL
- // WQHC
// W224CK Vestavia Hills, AL
Text-Catholic Radio for your Soul
- Jefferson Radio
Company signed the station on around 1960 as WIXI "Wixie in Dixie"
with a Top 40 format, but also with blocks of R&B and Country
Music. During this era of the station's life, a DJ named Larry
Parker, a student at Woodlawn High School, recorded some songs
during his down time at the station. One of those, "Panama
City Blues", went on to become a local hit for his band, Larry &
The station appears to have failed in the mid 60's, not lasting long
enough to show up in any Broadcasting
Yearbook editions from the early 60's.
In 1963, Birmingham Broadcasting Company (Ellis J. Parker III) filed
for to revive the silent WIXI, and received a Special Temporary
Authority to return the former facility to the air at the end of
August 1964. The STA was extended multiple times until the FCC
granted the station its own license to operate as a 5 kW daytime
only station with a Gates BC-5P transmitter, from the existing site
WIXI used in Irondale — which, incidentally, is the same site the
station uses today. That license to cover was filed in July
1965. They appear to have kept the same Top 40 with Country
& Western plus Black Music formula.
That formula didn't work for Birmingham Broadcasting Company,
either, so in 1970 the license was transferred to Alabama Religious
Broadcasting Company. They changed the call letters to WLPH
(for owners Lang,
Power and Hyde,
although later it was said to mean We're
The Lord's Power House).
They changed the format to a Black Gospel music format.
In 1997, the station was sold to Bishop Willis' Birmingham Christian
Radio. During this time, the station kept the Black Gospel
format, but began experiencing regular technical troubles ranging
from operating after dark with what appeared to be low power, to
playing music from CDs that would often skip all night long.
- In November
2006 the station was sold by Willis to Davidson Media Group for
$500,000. They changed calls to WRLM (Radio
and moved to Hispanic music programming. It had been reported
that after the switch the station began staying on full power at
night on a regular basis.
- In March 2008
it was announced that Davidson Media sold the station to Queen of
Heaven Catholic Radio for $575,000; they flipped the station to an
EWTN-heavy mix of Catholic programming in July of 2008. In
January 2009 it was reported that the station was off the air while
a new grounding system was being installed. The station
returned with a strong signal a short time later.
In June 2014 it was announced that Queen of Heaven donated the
station and translator W224CK to Pensacola-based Divine Word
Catholic Radio. That transfer was finalized in November
2014. The station was reported off air in late July 2015, and
wasn't removed from the silent list until early October of that same
year. The station also converted from commercial to
non-commercial operating status when it returned to the air.
Divine Word merged with La Promesa Foundation in 2015; La Promesa
operated a network of Spanish-language Catholic stations across the
southwest. The former Divine Word stations continued offering
English-language Catholic programming, including shows hosted by
EWTN after the merger. The license was transferred to La Promesa Foundation
just after Christmas of 2015. In October of 2016, the station
changed call sign to WMMA. They also acquired a move-in
translator (W250CA at 97.9 MHz) construction permit. The move-in translator
signed on in March 2019 from atop Red Mountain. Today, the
station carries programming from the Guadalupe Radio Network.