AM Technical Profile: WMMA

Religious: Catholic
Transmitter Location:
[map] [bird's eye] [street view] Just off US 78 in the Rose Hill area of Irondale. Approx. 1/2 mile north of I-20.
Power (ERP):
5,000 watts day
28 watts night
1 tower: Omnidirectional
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[Bhamwiki] Information on the station from the WLPH era
[Bhamwiki] Information on the station from its short-lived time as WRLM
[Bhamwiki] Information on the station as WQOH
[Bhamwiki] Information on EWTN, Birmingham's worldwide Catholic broadcaster
Owned by
La Promesa Foundation
// W250CA Irondale, AL
// WQHC Hanceville, AL
// W224CK Vestavia Hills, AL
// WDWR Pensacola, FL
Jefferson Radio Company's station began operations around 1960 as WIXI (Wixie in Dixie). It was as Top 40 station briefly in the 60's, around 1960 or 61... May had a stint as a country station with a block of black-targeted music programming before settling on gospel. At one time ran the Kahn Powerside system.  Calls later were changed to WLPH (Lang, Power & Hyde, owners, or more recently We're the Lord's Power House) and stayed black gospel for some time after coming under Bishop Willis' ownership.
The station at times appeared to be running lower power, and stayed on at night on what seemed to be low power. Often this time was filled with what appeared to be a CD jukebox of gospel music, often skipping for hours on end.
In November 2006 the station was sold by Willis to Davidson Media Group, who changed calls to WRLM (Radio Latino Mix) and moved to Hispanic music programming.  It had been reported that after the switch the station began staying on full power at night on a regular basis.
In March 2008 it was announced that Davidson Media sold the station to Queen of Heaven Catholic Radio; they flipped the station to an EWTN-heavy mix of Catholic programming in July of 2008.  In January 2009 it was reported that the station was off the air while a new grounding system was being installed.  The station returned with a strong signal a short time later.  In June 2014 it was announced that Queen of Heaven donated the station and translator W224CK to Pensacola-based Divine Word Catholic Radio.  That transfer was finalized in November 2014.  The station was reported off air in late July 2015, and was removed from the silent list in early October of that same year.  The station also converted from commercial to non-commercial operating status when it returned to the air.  The stations are expected to continue offering English-language Catholic programming, including shows hosted by EWTN.  The license was transferred to La Promesa Foundation just after Christmas of 2015.  In October of 2016, the station changed call sign to WMMA.  They also acquired a move-in translator (W250CA at 97.9 MHz) construction permit.