FM Technical Profile: WMJY


Station Name:
Magic 93.7
Frequency:
93.7
Format:
Adult contemporary
Transmitter Location:
[map] [street view] Just off MS-57, between Ocean Springs and Vancleave. Co-located with WKNN-FM and WBUV.
Power (ERP):
100 kW H, 98.3 kW V
Antenna:
Directional
Antenna HAAT:
984 feet
Other Information:
60 dBu protected contour map, from the FCC.
AUX: 96 kW @ 568 feet. 60 dBu protected contour map, from the FCC.
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]
[Studio] Street View imagery of the iHeart Radio studios on Debuys Road in Biloxi.
Owner:
iHeart Radio
History:
New South Communications was granted a permit for this facility in 1964, as the FM companion to AM 540 WVMI.  When it signed on in the spring of 1966, it was a Class A signal (2.75 kW) broadcasting via  a Gates 1G transmitter from the AM's transmitter site east of Ocean Springs on Government Street.  The calls were WVMI-FM and it simulcast the AM's Top 40 format, at one point getting a combined 68 share of the local ratingsIn 1968, it split from the AM to launch an Adult Urban Contemporary (Soul) format as WBIL "Big Bill".  In 1969 the station upgraded to 3 kW via a CCA 3000-DS transmitter, with an antenna height of 300 feet HAAT. 

A frequency shuffle (Docket 18766) occurred in 1970, and this station got a lucrative allocation at 93.7 MHz, allowing it to become a full Class C signal with 100 kW at 270 feet HAAT.  It went on the air that same year.  They later installed a 10 bay Shively antenna in 1971.  In 1974, the call letters changed to WQID and the station went back to a Top 40 format as "94-QID". 

In 1986 the station was able to raise its antenna height to the current 984 feet from the site listed above.  Ownership moved from New South to Family Group Broadcasting in 1987, and then to Telesouth Communications in 1990 (for $2.1 million, along with WVMI).

Once more, the station was a dominant force in contemporary music, often with a 25+ share in the ratings.  It stayed the market's big pop signal until the mid-90's, when competition from a newer station (WZKX, licensed to nearby Poplarville) unseated it.  In April 1994, they threw in the Top 40 towel and flipped to Adult Contemporary as WMJY "Magic 93.7".  That same year Telesouth spun off the station to Southern Starr of Mississippi, Inc.  They, in turn, spun it off to Multi-Market Radio in 1995, who, in turn, sold it off to SFXBX LP in 1997.  They were gobbled up by Capstar in 2000, bringing it under the ownership of Clear Channel, which is today known as iHeart Radio.