FM Technical Profile: WRLD/WMJB

[ Home | Statewide: AM | FM | LPFM | Translators | TV | LPTV | LDTV ]
[ Metros: Birmingham | Mobile | Montgomery | Huntsville | Columbus, GA | Dothan | Tuscaloosa | The Shoals ]


Station Name:
Smooth R&B
to be: The Good News Network
Frequency:
95.3
Format:
Adult Urban Contemporary
to be: Christian Teaching
Transmitter Location:
[map] [street view] Just east of Lee Road 379, near Lee Road 375, south of Osanippa.
Power (ERP):
25 kW
Antenna:
Omnidirectional
Antenna HAAT:
253 feet
Other Information:
60 dBu protected contour map, from the FCC.
:PS-[?] Time-[?] Text-[?] PTY-[?] PI-WRLD-FM
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]
[Studio] Street View imagery of the PMB Studios on Wynnton Road in Columbus.
Owner:
Augusta Radio Fellowship
History:
Pearce Broadcasting put this station on the air in 1993, as a class A targeting Valley, with the WUAF calls.  The transmitter was located along Fredonia Highway north of Lanett.  The calls changed to WRLD-FM in 1994 and it had an Oldies format, as Boomer 95.3.  The station was sold to McClure Broadcasting, Inc., in the summer of 1999 for $780,000.

Around the year 2000, this station moved to try to compete in the Columbus market.  For a period, this station had an unusual arrangement with an area translator (W266BJ licensed to Golddust, AL) wherein a local oldies-formatted AM is relayed during daylight hours, but WRLD was relayed overnights when the AM was off-air. That lasted for a little while until the AM took over the translator (since moved to Tallasee) full-time.  The station was sold to Archway Broadcasting in 2003. 

After the move to compete in Columbus, the station morphed from Oldies to Classic Hits as The RideThe Ride didn't last long, as the station has been reported to be Oldies again (2008?)  This is around the same time the license was transferred to James Martin's PMB Broadcasting, LLC.  The classic hits Ride format rode down the dial to WRGC 1420 and its translator on 106.9 MHz, where it later met an untimely demise. 

WRLD as of 2016 is back to a more Classic Hits 70's/80's centered format.  In mid-August 2016, this station swapped formats with 1270 WBOJ and its translator, taking on the Classic Country "Kissin' Country Legends" format.  In 2019, the station began operating under a Local Marketing Agreement (LMA) with James Martin's son, Christopher Martin, via RCG Media.  At the end of August 2019, the station flipped to an Adult R&B format (the third R&B station in the market at the time) as "Smooth R&B".

It was announced in December 2022 that the station was being sold by PMB Broadcasting to Augusta Radio Fellowship for $1.3 million.  They will flip the format to Christian Religious as part of their "Good News Network" network.  The call sign is slated to change to WMJB on the first day of February 2023.