AM Technical Profile: WMGY
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view] About 8/10 of a mile south of the Lower Wetumpka Road
exit off Northern Boulevard. Behind a neighborhood, just west
off Cedar Street.
- Power (ERP):
- Day: 1 kW
- Night: 143
- Day &
night: 1 tower, omnidirectional
Groundwave Service Contour from the FCC's Public Files
View] View of the station's studios on Upper Wetumpka Road.
// W257DS Montgomery
Owned by Terry L. Barber (as Little
(MontGomerY) goes back to at 1944; in the 50's it was owned by the
(appropriately-named) Dixie Broadcasting Company, but they sold it
to Radio Montgomery (Linton D. Hargreaves) in 1958. The
station was country for most of its early years, and was a daytimer
with just 1,000 watts. In the early 70's, the owners acquired
103.3 FM WAJM from the Montgomery
Advertiser-Journal. They began simulcasting the
country music on the FM, but may have been a bit too ahead of the
curve for listeners; they gave up and tried Montgomery's first Top
40 format on FM, but that too was unsuccessful. By 1976 Radio
Montgomery was out and ownership was McClure. Under the new
ownership, the AM went to religious programming by 1977; the FM was
sold to cross-town competitors at AM 950, then WRMA.
- As of the summer
of 2016, this station has kept the same southern gospel format for
almost 40 years, despite negligible showings in the ratings.
("It's amazing this station survives because I've maybe 3 times in
25 years seen it with a point rating or higher" — local contributor
StrayKats) Their biggest audiences are on Friday nights with the
city private school football and basketball games. The station
went through at least two more ownership changes since the late
70's. Once from McClure to GHB Broadcasting and later to WMGY,
- After 56 years as
a daytimer in a growing urban market, the station received a small
night time authorization and commenced using it in June, 2000.
- The longtime
owners of the station, WMGY, Inc., sold the station to Terry L.
Barber in March of 2015. Barber, who has a small stake in
Bluewater Broadcasting, added translator W243CS a few weeks after
the purchase was announced. During the great AM Revitalization
Plan of 2016, Barber acquired another translator, which will be
moving in from Grenada, Mississippi. It will replace the one
on 96.5, which has been changed to be fed from WMRK-FM's HD-3
feed. That new translator signed on in mid-August 2016 on 99.3
MHz with 115 watts. In July 2019, the station received a
construction permit to boost power to 250 watts, and a license to
cover for that was filed that same month.