AM Technical Profile: WMFC


Frequency:
1360
Format:
Oldies
Transmitter Location:
[map] Just east of the Monroeville city limits on the south side of Hornady Road.
Power (ERP):
Day: 780 watts
Antenna:
Day: 1 tower
Other Information:
[FCC]
[Radio-Locator]
[Wikipedia]
History:
WMFC (Monroeville - Frisco City) moved to 1360 from 1220 in the late 50's after being put on around 1952.  More recently, the station had been simulcasting WMFC-FM's oldies programming, but as of May 2009 is reported back to separate programming, with the satellite-based "Timeless Favorites" standards/AC format.  The standards format didn't last long, as the syndicator shut down the format, citing declining ad revenue.  As of February 2010 the station is simulcasting its FM sister, with Dial Global's "Kool Gold" oldies format.  The station went off the air and surrendered its license in October 2010.  The FM companion remains on the air.  For the entirety of the station's existence, it has been owned by the family of William Stewart.