FM Technical Profile: WLXA


Station Name:
Power 97 WLX
Frequency:
98.3
Format:
Country
Transmitter Location:
[map] Just east of Lauderdale County Road 25, about a mile east of Rogers High School.
Power (ERP):
17.5 kW
Antenna:
Nondirectional
Antenna HAAT:
390 feet
Other Information:
60 dBu protected contour map, from the FCC.
:
PS-[?]
Time-
[?]
Text-
(blank)
PTY-
[?] 

PI-
KDXC-FM
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Image] RDS data display on an Insignia portable radio, showing a blank Radio Text field and incorrect calls in the PI (call sign) field.
// WWLX Lawrenceburg, TN
// W287AA Lawrenceburg, TN
// WLLX Lawrenceburg, TN
Owner:
Radio 7 Media, LLC.
History:
This station dates back to January, 1971, when it was put on the air by SBG Enterprises in Pulaski, Tennessee.  The calls were WMGL and the format in the mid-70's was a mix of country and MOR (middle of the road) music.  A company called Medium Rare, Inc. bought the station in 1978; by the early 80's it was all-country all the time.  The station was acquired by Pulaski Broadcasting at the start of 1984.  Pulaski owned the town's other station, AM 1420 WKSR; they took its country format and put it here and moved the AM to adult contemporary shortly after buying the station.  The call sign changed to WINJ in 1986.  Interestingly, by the mid-90's the formats had flipped — the AM was country, the FM was adult contemporary.  When the FM took the country format, it also took the AM's calls and became WKSR-FM. 

The station moved from Giles County to Lawrence County in 2007, re-licensing to the town of Loretto in the process.  In 2014, the country music and WKSR-FM calls swapped places with WDXE-FM in Lawrenceburg, which was on 106.7 MHz and had an adult contemporary format.   The station became "Mix 98.3" once it took on the adult contemporary format.
The format changed to classic hits in May 2015, when it began simulcasting an AM/translator combo out of Lawrenceville known as "105.3 The X".  Radio 7 Media, LLC acquired the station in August of that year.
Of note is that this station once ran an on-channel booster in the town of Pulaski, presumably due to terrain blocking the signal from the transmitter site.  Also, this station broadcast in HD from 2007 onwards for several years.  The HD-2 was a simulcast of WKSR AM out of Pulaski, with its oldies format.  It was rare (and still is) for small town stations to embrace the technology.  Due to low listener levels, the HD broadcasts were eventually abandoned. 
The station's call sign changed to WLXA in late January 2016.  A few months later in April, the station received a construction permit to relocate the transmitter site south of the Alabama state line, in a move that would better serve the Shoals area.  Oddly, this is not the first attempt to move the station towards the Shoals.  In 2004 the station had a permit to re-license to Killen and serve the shoals with 25 kW, but it was never built out.

Shortly after the latest permit was issued, any mention of the "105.3 the X" branding was changed, and the format began to be heard on WTNX at 106.7 in Lawrenceburg, with the branding "X106".  In late January, the Wikipedia entry for this station was changed to show it was being simulcast with 97.5 WLLX in Lawrenceburg, and its country format, but the actual change was slow to happen.  It wasn't until Memorial Day 2016 that the format actually changed; both WLXA and WWLX AM in Lawrenceburg joined the simulcast of WLLX's "Power 97" country format.  Later in June 2016 the station began broadcasting from its site south of the Alabama state line.  Four months later, in October, Radio 7 Media applied to move the station once again, this time to a site right in Muscle Shoals.