TV Technical Profile: WLOX

13.1 - ABC
13.2 - CBS
13.3 - Bounce TV
Transmitter Location:
[map] [street view] East of US-49 in Stone County.  Along the aptly named WLOX-TV Road, near the intersection of Cliff O'Neal Road and Beaver Dam Road.
Power (ERP):
525 kW
Height Above Average Terrain (HAAT):
1,303 feet
Other Information:
41 dBu protected contour map, from the FCC. (FCCdata Link)
Owned by Gray Television
WLOX was put on the air around 1960 by WLOX AM 1490; has always been an ABC affiliate. The station has been under original ownership up until 1994, when it was sold to Love Broadcasting, who in turn sold it to Cosmo Broadcasting later that same year.  Cosmo was eventually absorbed into Raycom Media.
This station elected to keep analog broadcasts on until the new June 12th deadline.  Reports in May 2009 say WLOX has moved their digital signal to channel 13.  As of June 2009 the station is applying to go back to their original temporary digital channel 39, due to reception problems related to their VHF 13 assignment.  In early September 2009 the FCC approved channel 39 for WLOX's immediate use, however it was listed as an application until October 2009, when it was granted as a construction permit.
In May 2011 the station's parent company, Raycom, announced that WLOX would be adding the new black American-oriented Bounce TV network.  It was originally scheduled to launch in the fall of 2012, but actually debuted on 1 January 2012.  In March 2012 the station announced it would be carrying CBS programming on a subchannel.  A launch date and technical details were not released.  The market currently receives CBS programming from WKRG in Mobile (cable viewers) or WWL in New Orleans (satellite viewers).  The CBS subchannel debuted in time for the Masters in early April 2012, in SD only, replacing the weather radar on 13.2.  CBS programming is available in HD on local cable outlets and is made available to Dish Network, who as of this writing has not included it in their lineup.
As part of the spectrum repacking scheme set off in 2017, the channel was granted a permit to relocate from RF channel 39 to 32 in July 2017.  They signed on RF channel 32 in early September 2018.  In July of 2018 the license was transferred to Gray Television, who in turn transferred it back to Raycom in November 2018.

Raycom Media and Gray Television Inc. agreed to a merger in June 2016, for $3.6 billion.  The merger was approved in December 2016.