AM Technical Profile: WLDX
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- Classic Hits
- Power (ERP):
- Day: 1 kW
- Night: 42 watts
- Day: 1 tower
Groundwave Service Contour from the FCC's Public Files
the station maintains this history page on their website.
Owned by Dean Broadcasting (LMA'd to Hometown Radio Partnership)
// W246DJ Fayette
- Came on the air
in 1949, as WWWF. Owner was W. W. Bankhead. In the 50's
it ran 1 kW days only and was a member of the small-town Keystone
network. Has been at the same studio location on Columbus
Street in Fayette since the 60's. Up into the 70's, the
station had more of a full service format, with a mix of rock and
country music along with some local talk programming. By the
mid-80's the station transitioned to a straight-contemporary country
The calls changed to WLDX in 1987, less than a year after being
acquired by SIS Sound of Fayette, Inc. in 1986.
The station was sold to Thomley Broadcasting in 1996. Dean
Broadcasting acquired the station in 2005.
In July 2017 the station changed to a religious format and
re-branded as "The River". The station now plays southern
gospel and a lighter mix of contemporary Christian songs. The
change comes with the start of a LMA of the station to Hometown
Radio Partnership, run by Dewayne Guyton and Johnathan Holmes.
The station acquired a construction permit for a new FM translator
in January 2018. It signed on in May 2018. At some point
after the translator signed on, the station dropped the "River"
Christian format for Classic Hits as "Big Cat 97.1".