AM Technical Profile: WLDX


Frequency:
990
Format:
Southern Gospel, "Light" Christian Contemporary
Transmitter Location:
[map] [street view]
Power (ERP):
Day: 1 kW
Night: 42 watts
Antenna:
Day: 1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[FCC]
[Radio-Locator]
[Wikipedia]
[Facebook]
[History] the station maintains this history page on their website.
Owned by Dean Broadcasting (LMA'd to Hometown Radio Partnership)
// W246DJ Fayette
History:
Came on the air in 1949, as WWWF. Owner was W. W. Bankhead.   In the 50's it ran 1 kW days only and was a member of the small-town Keystone network.  Has been at the same studio location on Columbus Street in Fayette since the 60's.  Up into the 70's, the station had more of a full service format, with a mix of rock and country music along with some local talk programming.  By the mid-80's the station transitioned to a straight-contemporary country music format. 

The calls changed to WLDX in 1987, less than a year after being acquired by SIS Sound of Fayette, Inc. in 1986. 

The station was sold to Thomley Broadcasting in 1996.  Dean Broadcasting acquired the station in 2005.

In July 2017 the station changed to a religious format and re-branded as "The River".  The station now plays southern gospel and a lighter mix of contemporary Christian songs.  The change comes with the start of a LMA of the station to Hometown Radio Partnership, run by Dewayne Guyton and Johnathan Holmes.

The station acquired a permit to contruction a new FM translator in January 2018.