FM Technical Profile: WKOR
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- Station Name:
- Nash FM
- Contemporary Country
east of the Mississippi state line, south of US-82, east of State Line
- Power (ERP):
- 50 kW
- Antenna HAAT:
- 492 feet
- 60 dBu protected
contour map, from the FCC.
- This station was spawned
from the now-defunct AM 980 WKOR (King Of Rock) in Starkville.
The FM side came on the air in 1979 with top 40 programming, but also
occasionally simulcast the AM's CHR format. The FM also
experimented with album oriented rock, but eventually settled on
country in 1992. Shortly after the change to country, the format
and calls migrated to the current frequency.
- The 94.9 frequency goes
back to a permit for a new station dating back to 1990 to Donald R.
DePriest, under the banner of Golden Triangle Radio. The station
was originally assigned the WXZD calls, then later the WKIR calls
before ever coming on the air. It appears that the station never
actually came on the air until it took the country format from 92.1 in
December of 1992; the calls didn't change until a few months later in
May, to WKOR-FM. The branding during this era was "K
94.9". That lasted until Cumulus changed it to "Nash FM" in
February 2014, part of a company-wide rollout of the Nash branding.