FM Technical Profile: WKMX

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Station Name:

Mix 106.7

Frequency:

106.7

Format:

Hot AC

Transmitter Location:

[map] [street view] On County Road 9 about a mile south of Newton.

Power (ERP):

100 kW

Antenna:

Omni

Antenna HAAT:

701 feet

Other Information:

60 dBu protected contour map, from the FCC.

:
PS-THE BEST | MIX | KMX | WKMX
Time-[unknown]
Text-All The Hits 106.7 KMX
PTY-Top 40
PI-WKMX-FM

More Information:

[FCC]

[FCCdata]

[Radio-Locator]

[Wikipedia]

[Facebook]

Owner:

Magic Broadcasting

History:

This station dates back to an original construction permit issued to "Jones Wallace Miller" for a new station on 106.7 MHz, licensed to the city of Enterprise.  From the start, it was granted 100 kW of power.  When the license to cover was filed in January 1975, the station was operating with an RCA BTF-20E1 transmitter feeding an RCA BCF-12B twelve bay antenna at a HAAT (Height Above Average Terrain) of 432 feet, from a site off Coffee County Road 248, approximately 2.5 miles northwest of New Brockton.  The station was also authorized to operate a SCA (Secondary Carrier Authorization) at 67 kHz.  The station has always had the WKMX call sign, which predated any kind of "Mix"-themed moniker.  The station debuted with a Middle-of-the-Road format.

In early 1978, the station filed to increase the antenna height to 832 feet HAAT, but later asked the FCC to dismiss the application.  One year later, the license was transferred to WKMX, Inc.  It was likely around this time that the format moved to something more contemporary, floating between Top 40 and Adult Contemporary formats, as "WKXM FM 107".  In the early 80's, the station tried a short-lived AOR (Album Oriented Rock) format, "Rockin' the south, 107 KMX).  By the late 90's, the station found itself butting up against WOOF-FM's straightforward adult contemporary format while also letting new competitor "Z-105.3" sneak into the market with an upbeat CHR (Contemporary Hit Radio) format.  By the start of the 21st Century, WOOF-FM settled into a soft AC format while WKMX went for a more upbeat sound with Hot AC. 

In 2004, the station was sold to Styles Media Group as part of a group sale for $4.5 million.

The station was granted a permit to leave its longtime tower site northwest of New Brockton for a site east of Elba and closer to Dothan, co-located with WDBT-FM.  With a lower antenna height and location closer to the Dothan area, it greatly reduced the station's previously very good rural coverage along I-65 between Montgomery and Atmore.  That facility went on the air in late November 2016.

The station moved the transmitter site to its current location in June of 2015, co-located with WDBT-FM.