FM Technical Profile: WJRL

Station Name:
Rock 100.5
Transmitter Location:
[map] [street view] About a half mile west of the intersection of Ross Clark Circle with South Oates Street (US-231), behind the Hyundai car dealer.
Power (ERP):
10 kW
Antenna HAAT:
434 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
Alabama Media
Started off as WLDA with adult contemporary as "The Breeze", a class A out of Fort Rucker that didn't do a good job covering the Dothan area.  After that it had a stint as country, then back to a classic hits format as "Star 100.5", before flipping to urban contemporary as "100.5 The Beat" in December 2011.  Formerly a Magic Broadcasting property, it was sold in 2011 to Alabama Media in a complicated deal involving Gulf South Broadcasting.  Members of the Holladay family are involved in both Gulf South and Alabama Media.  Around the third week of January 2013 the station dropped the urban format for the branding, calls and rock from WJRL.  The station is now "Rock 100.5".  In September 2014, the station received a construction permit to drop its directional antenna and to locate to common tower shared with other Alabama Media stations, just off Ross Clark Circle.  That facility was put on the air in the fall of 2016.