AM Technical Profile: WIRB
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Contemporary, Talk, Sports
view] Between Enterprise and Level Plains, north of US-84,
- Power (ERP):
- 1 kW
- 1 tower
0.5 mV/m Daytime
Groundwave Service Contour
from the FCC's Public Files
Story on the station's flip to Spanish language and variety music
programming, from June 2020.
Owned by Fabiola Lev and Arik Lev, G. P.
- Licensed to Level
Plains, just east of the town of Enterprise. The WIRB calls
were originally on a station licensed to Enterprise on 1230 and
later 600 kHz (history
on this station). That frequency has been silent since the
incarnation of WIRB dates back to 2003, when a new construction
permit was granted to "Virgile Leon Strictland, Individually".
The permit was for 430 watts day and night from the current site
listed above. In March 2006 the station modified the permit to
operate with 1 kW day and night. A license to cover was filed
in December 2006, but the station didn't actually seem to get on the
air until May 2008, when it debuted with a mix of southern gospel
and contemporary religious music.
The station has struggled to remain on the air for any notable
length of time, and has officially listed silent periods: November
2009 to October 2010; October 2011; December 2011 to March 2012;
October 2017 to July 2018.
In October 2018, the license was transferred from Virgile Leon
Strickland to Fabiola and Arik Lev, for $5,000. They flipped
the format from Southern Gospel to News/Talk as "Talk 1490".
The license transfer grant was rescinded by the FCC in December
2018, for unknown reasons, but then accepted again later that
month. In June 2019, the FCC rescinded the grant to the Levs
for a second time. Arik Lev is an Israeli citizen and thus the
transfer needed an extra approval step from the FCC. It
appears an updated filing will show Arik Lev as only having 20%
ownership, to fall in line with FCC rules.
The station flipped from News/Talk to Spanish-language programming
and a Variety music format in between talk shows, in June
2020. In October 2020 it was reported the format was a curious
mix of Classic Soul/R&B music, with Talk and Sports programming,
including NASCAR race coverage. The station was renamed "The
Beast". It is also being simulcast (likely temporarily) on
WALQ Carrville to keep that station's license active.
Oddly, the station's website (as of December 2020) lists WEBJ
Brewton as an affiliate, even though Brewton Broadcasting appears
to still own and operate that station. Their website also
lists a station in Hobbs, New Mexico, but it's unclear if it's
simulcasting the Alabama stations or programmed separately.
The music was changed to a "top 100 Adult Contemporary" format in