AM Technical Profile: WIRB


Frequency:
1490
Format:
News/Talk
Transmitter Location:
[map] Between Enterprise and Level Plains, north of US-84, near CR-705.
Power (ERP):
1 kW
Antenna:
1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[FCC]
[FCCData.org]
[Radio-Locator]
[Wikipedia]
[Facebook]
Owned by Fabiola and Arik Lev
History:
Licensed to Level Plains, just east of the town of Enterprise.  The WIRB calls were originally on a station licensed to Enterprise on 1230 and later 600 kHz (history on this station). That frequency has been silent since the early 90's!
 
This incarnation of WIRB dates back to 2003, when a new construction permit was granted to "Virgile Leon Strictland, Individually".  The permit was for 430 watts day and night from the current site listed above.  In March 2006 the station modified the permit to operate with 1 kW day and night.  A license to cover was filed in December 2006, but the station didn't actually seem to get on the air until May 2008, when it debuted with a mix of southern gospel and contemporary religious music. 

The station has struggled to remain on the air for any notable length of time, and has officially listed silent periods: November 2009 to October 2010; October 2011; December 2011 to March 2012; October 2017 to July 2018.

In October 2018, the license was transferred from Virgile Leon Strickland to Fabiola and Arik Lev, for $5,000.  They flipped the format from Southern Gospel to News/Talk as "Talk 1490".