AM Technical Profile: WHTY

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  Black Talk
Transmitter Location:
[map] [street view] Just east of where US-27 (Martha Berry Highway) meets N Lumpkin Road. Co-located with WDAK.
Power (ERP):
Day: 4 kW
Night: 400 watts
1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[Studio] Street View imagery of the iHeartMedia studios in Columbus.
Owned by
// W234BX Highland Pines, GA
This station started out as WPNX (PheNiX city) around 1952.  In the late 50's it ran both Mutual and ABC network programming. In 2004 the calls were chaged to WSHE. The station was country & western in the 60's and 70's as 1460 Kickin' Country until FM pushed it into other areas. May have been 5 kW days / 1 kW nights in its earlier days.  As WSHE it was a southern gospel station, but at some point WSHE moved to 1270 kHz and this station changed calls to WHAL, as "Hallelujah 1460" with a black gospel format.
It appears that in the summer of 2006 the station has moved to a Spanish music format as "Viva 1460".
As of late November 2009 the station flipped to Fox Sports Radio, and in early 2013 it was discovered the station dropped sports for Clear Channel's 24/7 Comedy network.  That network shut down in August of 2014, and WHAL picked up a classic country format as its replacement.  At the start of December in 2015, the station re-branded as "South 94.7 Country Legends" after being paired with a local translator.  The South branding is already used on WSTH, where the contemporary format is marketed as "South 106". 

At some point in early January 2018, the station dropped the classic country to make way for the displaced adult contemporary format from Sunny 100.1, which flipped formats.  The station (and its translator) are now "Sunny 94.7".  Shortly after that format moved here, it also took on the WGSY calls that were formerly on 100.1 MHz.  In October 2019, the station re-branded as "Mix 94.7", with a more Hot Adult Contemporary formatting to better slot between PMB's Lite FM and CHR Q 107.3.

In June 2020, the station was one of over a dozen iHeart stations that dropped their programming and began simulcasting prominent speeches by African Americans, promoting that, "Our voices will be heard." The station launched the Black Information Network talk format after noon on June 30th.

The station's call sign was moved back to 100.1 MHz in August 2020, with this station taking the WHTY calls from the FM.