FM Technical Profile: WHRP

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Station Name:
The Adult Mix
Adult R&B
Transmitter Location:
[map] Southeast of Huntsville on the ridge overlooking Veterans Memorial Parkway.  Off Ledgeview Drive at Troon Drive SE.
Power (ERP):
710 watts
Antenna HAAT:
945 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
[Image] Image showing the RDS text decoded on an Insignia HD radio, displaying the Radio Text and PS (call sign) fields.
[Studio] Street View of the Huntsville market Cumulus studios on Lee Highway in Athens.
Cumulus Broadcasting LLC
This station dates back to an original construction permit issued in 1995, for a station licensed to Meridianville.  The original calls were WDJU.  It signed on in 1996 as WWXQ, with just 410 watts as a Class A facility. With an antenna atop Monte Santo Mountain, it had nearly full market coverage.  In November of 1995, the station began simulcasting with another smaller FM signal, Trinity-licensed WWXQ as Oldies "WXQ Cool 92/94".

From a site contributor, this information on a swap-sale idea being tossed around radio world: "In a dizzying fruitbasket turnover, rivals Clear Channel and Cumulus have agreed to a station sale that goes like this:  Clear Channel would sell WWXQ and WXQW to Cumulus for $3.3 million.  As part of the deal, Cumulus agrees not to oppose Clear Channel's proposed move of WLAY-FM from Tuscumbia to Huntsville.  Confused yet?  Wait, there's more!  Also as part of the deal, Cumulus would get to relocate the WHRP-FM antenna (which I believe is currently located near Winchester, TN) onto Clear Channel's WDRM-FM tower in Huntsville."
On April 5th 2006 this station went silent, then later began simulcasting WHRP-FM with a Hip-Hop format. The oldies format moved to WLAY-FM, 100.3. The station later had a construction permit to re-license to the town of Gurley, with a drop in antenna height and increase in power. The coverage area does not appear to change very much.  As of January 2008, the station has taken the WHRP calls from 93.3 and the WXQW calls moved to 660 AM in Fairhope (!)