AM Technical Profile: WHBO

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Transmitter Location:
[map] [bird's eye: tower 1 | towers 2 & 3] [street view] Near Seminole Lake and state 694 in the Tampa/St. Petersburg area, Pinellas Park, FL.
Power (ERP):
Day: 3.6 kW
Night: 420 watts
Day: 1 tower
Night: 3 towers [pattern - PDF]
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
Owned by Genesis Communications
This channel started out in the 50's as a country station on 1050 with the calls WHBO (HillsBorOugh county -- not the pay TV channel). When the FCC broke down 1040's clear channel status, WHBO was able to get more power by moving there. The format was 50's based oldies for a while, then it simulcast a Tampa FM adult contemporary station. Relicensed from Tampa to suburban Pinellas Park, the station has a superb daytime signal over the salt water path. The WWBA calls were on 680 AM in Tampa-St. Petersburg a few years ago. At one point the station was religious, but now is doing talk and sports, with the unusual moniker, "Friendly Talk, Good Sports". They carry mostly ABC and Fox talk programming.
In September 2008 it was announced that Genesis Communications is moving the talk to sister station WMGG, formerly Spanish-formatted "La Mega".  In October 2008 the station will pick up ESPN sports from 1470 WHBO.  The station also got the WHBO calls back.  On 4 September 2012 the station became one of the flagship affiliates of the new NBC Sports Network, carrying all the network's programming, which runs from 7 pm to 5 am each day.

In June 2019 the station began operating under a LMA (Local Marketing Agreement) with NIA Broadcasting, who ran the station as "SportsTalk 1040".  That lasted until May 2020 when the station's operation reverted back to Genesis, who changed the format to Conservative Talk as "Talk 1040".