AM Historical Profile: WGUD
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- Cliff Hunter
(as Coastal Cities Broadcasting Company) put this station on the air
in 1964 as a 1 kW directional daytime only station with a top 40
format. The calls were WACY (WACkY?) The station
was co-channel with another station in Baton Rouge, which limited
its potential development. The station spawned an FM outlet on
104.9 MHz (which later moved east to try to compete in the Mobile
market) in 1964, too.
The stations were acquired by Standard Broadcasting, Inc. in
1967. Around 1970 the calls changed to WCIS. By the
mid-70's, the station was doing country music, separately
programming from the FM, which did religious and "modern
country". The station did religious for a short bit in the
late 70's, but was back to country by 1980.
The station was acquired by WGUD, Inc., in 1981. WGUD was, at
the time, an FM on the recently-vacated 106.3 MHz allocation that
WACY put on the air in 1964! Although WGUD kept the country
for a bit, they eventually turned it over to the FM outlet and put
an urban format here by 1983. Around this time the calls
By about 1987 the station was doing adult contemporary as WGUD (AM)
and had dropped one of the towers used for being directional.
They were able to get back to 1 kW as a non-directional daytimer at
this time. The adult contemporary only lasted a few years as
music on AM was disappearing in general; the station went news/talk
and sports in by 1990.
The station appears to have disappeared some time in the mid-90's
and was no longer listed in any radio directories by 1996.