Technical Profile: WGEX

FM Technical Profile: WGEX

Station Name:: Power 97-3
Frequency:: 97.3
Format:: CHR
Transmitter Location:: [map] East of the Bellville community in Miller County, Georgia. About a half-mile east of the intersection of Waycaser Road on Donley Road, just before the county line.
Power (ERP):: 100 kW
Antenna:: Omni
Antenna HAAT:: 997 feet
Other Information:: 60 dBu protected contour map, from the FCC.
How's the Signal?: This station is a rimshot into both Dothan and Tallahassee, FL. Plays primarily to the Albany, GA market.
More Information:: [FCC]; [FCCdata]; [Radio-Locator]; [Wikipedia]
Owner:: iHeartMedia
History:: This station appears to compete in the Albany, Georgia market, but puts a fringe signal over much of the eastern part of the greater Dothan area. In February 2010 the calls changed to WGEX as "GEneration X", with a mix of 90's pop and rock hits. Previously, it was WRAK, "Magic 97.3" with an adult contemporary format. The WRAK calls go back to April 2003. In the course of a month between March and April 2003, the station had a whopping five calls: It went from WFXF to WLCL, then to WMXV a few days later, followed by WKGL within a few weeks. Later, they landed on WRAK, then finally WGEX. The 90s hits and "Gen X" slogan lasted until Christmas 2011, when the station debuted Christmas music. After the holiday the station unwrapped it's new format, CHR, as "97-3 Hit Music Now". Before the recent moves, it was WMGR (sister to WMGR AM, the calls standing for "Marvin Griffin Radio".) Griffin also owned the Bainbridge Searchlight newspaper and was governor of Georgia in the 50s. Prior to 1994 it was WJAD. In June 2016 iHeart Media changed the slogan to Power 97.3, but kept the format and programming the same.

The station was taken off the air by Hurricane Michael, which hit the area on 10 October 2018, but resumed operated by Sunday 14 October 2018.