FM Technical Profile: WGCM
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- Station Name:
- Coast 102
view] In Orange Grove, co-located with WXYK-FM, WUJM-FM and
- Power (ERP):
- 16 kW
- Antenna HAAT:
- 358 feet
- 60 dBu protected
map, from the FCC.
Time-Present with date
Picture of a bumper sticker from the station's days as rocker "TK
Image of the RDS data on an Insignia HD portable, showing the PI
(call sign) and Radio Text fields.
Image of the RDS data on a Radio Shack DX-398 portable, showing the
PS (station name) field.
- Dowdy and Dowdy
- The history of
this station goes all the way back to 1949, when WGCM Broadcasting
Company, operators of 1240 AM WGCM in Gulfport, attempted to put an
FM signal on the air at 101.5 MHz, with 3 kW of power, from their AM
site on 22nd Street in Gulfport, but it never got put on air as far
as anyone can tell.
In 1967, E. O. Roden and first applied for a new FM signal on 102.3
MHz, licensed to Gulfport. The station, once granted, was
authorized 3 kW ERP from a 290 foot broadcast tower located at the
studio site, 2200 15th Avenue in Gulfport. (Today, the
concrete pad where the studio once stood is still visible, and the
tower has been repurposed for two-way and cellular communications
antennas.) The station came on the air in the summer of 1970
as WTAM, companion to WGCM on the AM dial. It's not known what
the format was for the first few years, but by the early 70's it was
the market's only black-oriented station. In the mid-80's, the
black format migrated to the AM side and the FM flipped to
country. In 1987 the station was sold to Holt Communications,
Corp. and they dropped the black programming completely and
simulcast the AM and FM with the country music format.
Under Holt's ownership, the station flipped to a rock format in
1988, with the WTKI calls, as "TK 102". This matched Holt's
other rock property in Pensacola, which was WTKX "TK 101".
(The WTKI calls eventually wound up on another rock station, this
time in Huntsville, Alabama.)
The station was sold again in 1989, to EJM Broadcasting. They
flipped the AM from country to nostalgia, and the FM from rock to
oldies. They also put the original WGCM calls back on the AM,
and brought them to this FM station in January of 1990. From
this point forward, the station's been oldies or classic hits,
always as "Coast 102".