FM Technical Profile: WFXO
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- Station Name:
- Fox Sports Radio
- Sports Talk
Just off US-280 between County Roads 41 and 49.
- Power (ERP):
- 9 kW
- Antenna HAAT:
- 486 feet
- 60 dBu protected
contour map, from the FCC.
Text-Fox Sports Central
- // W293CQ
For Fox Sports Central Alabama
Article on the Marble City Media-owned Sylacauga
News site detailing the move back to Sylacauga from
RDS display data as shown on a Mazda OEM stereo, from 2020.
- Marble City
- This station more than likely dates back
to 1959 as a new permit for a companion to AM 1290 WMLS, as
WMLS-FM. One source claims the allocation may have actually come
from Talladega, after WHTB-FM vacated 97.1 MHz for 92.7 MHz, but there
seems to be no evidence of this actually being the case. Anyway,
as a new station, it was authorized 600 watts,
at 98.3 MHz, and ran a country music format. The station
became adult contemporary WAWV in October of 1986 and in 2002 moved
south of Sylacauga to better cover the Alexander City area, changing
calls at that time to WTRB-FM but keeping the adult contemporary
format. That didn't last, as it moved north of Sylacauga in
2005, where it re-licensed to the Clay County town of Ashland.
- In 2008, the station
entered into a rock format simulcast with a station in Centre, WFXO,
and changed calls to WTXO to match. Together they were billed as
"Rock 105.9/98.3". This station became WFXO when the
Centre-licensed simulcast partner picked up the WKLS calls, from a
blown-up heritage rock station in the Atlanta area.
- The station's
more recent history is a little murky. The rock simulcast
appears to have lasted until at least 2011, maybe into 2012.
By 2013, the simulcast partner station on 105.9 MHz have moved into
the Gadsden market and it's thought that this station was broken off
with its current urban contemporary format by then. By 2014,
the station was known to be doing urban music with the "98.3 Beat
Jamz" slogan, including a graphical logo that is a ripoff of 95-7
Jamz's logo in Birmingham from that same era. In late May 2016
it was announced that Williams Communications was selling WFXO to
Marble City Media for $50,000. When Williams acquired the
station in 2001, they paid $490,000. Marble City Media took
over operation of the station in August 2016.
- The station's format
flipped to contemporary hit radio as "98.3 The Fox" after Marble City
Media took over running the station; a month later in September 2016
they received a permit to relocate the station's transmitter back to
the Sylacauga area, including re-licensing to nearby
Stewartville. That facility went on the air on 4 December 2016.
- After going on the air
from the new tower site closer to Sylacauga, the station began
receiving listener complaints due to interference from a
Birmingham-based translator on the same frequency, W252BE licensed to
Tarrant City. After several back-and-forth filings with the FCC,
the issue remains unresolved as of May 2017.
The station dropped the CHR for a "Greatest Hits of All Time" type
variety hits format at some later point.
In April of 2018 the station began broadcasting in HD digital, and put
the classic hits "Yea! 106.5" format from WYEA (AM) on the HD2.
The station received a permit to increase power from 2.7 to 6 kW, with
a very slight drop in antenna height, in early June 2018. They
filed a license to cover for this facility with a few weeks of the
permit being issued. In February 2019, the station was granted
another permit to boost power, this time to 9 kW, with another slight
drop in antenna height, and signed on that facility almost as soon as
the permit was issued.
In August 2020, the station flipped the format of the HD-2/translator
"Yea! 106.5" from Classic Hits to Adult Contemporary. The move
was in preparation for the flip of WFXO's main channel from Variety
Hits to Sports Talk with Fox Sports Radio programming. That
change happened on the 17th of August, 2020.