FM Technical Profile: WFXO

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Station Name:
Fox Sports Radio
Sports Talk
Transmitter Location:
[map] Just off US-280 between County Roads 41 and 49.
Power (ERP):
9 kW
Antenna HAAT:
486 feet
Other Information:
60 dBu protected contour map, from the FCC.

RDS logo :
Text-Fox Sports Central Alabama*

HD-2: Adult Contemporary
"Mix 106.5"
// W293CQ Sylacauga, AL
More Information:
[Facebook] For Fox Sports Central Alabama
[Facebook] For Mix 106.5
[Article] Article on the Marble City Media-owned Sylacauga News site detailing the move back to Sylacauga from Ashland.

[Image] RDS display data as shown on a Mazda OEM stereo, from 2020.
Marble City Media, LLC
This station more than likely dates back to 1959 as a new permit for a companion to AM 1290  WMLS, as WMLS-FM.  One source claims the allocation may have actually come from Talladega, after WHTB-FM vacated 97.1 MHz for 92.7 MHz, but there seems to be no evidence of this actually being the case.  Anyway, as a new station, it was authorized 600 watts, at 98.3 MHz, and ran a country music format.  The station became adult contemporary WAWV in October of 1986 and in 2002 moved south of Sylacauga to better cover the Alexander City area, changing calls at that time to WTRB-FM but keeping the adult contemporary format.  That didn't last, as it moved north of Sylacauga in 2005, where it re-licensed to the Clay County town of Ashland. 
In 2008, the station entered into a rock format simulcast with a station in Centre, WFXO, and changed calls to WTXO to match.  Together they were billed as "Rock 105.9/98.3".  This station became WFXO when the Centre-licensed simulcast partner picked up the WKLS calls, from a blown-up heritage rock station in the Atlanta area. 
The station's more recent history is a little murky.  The rock simulcast appears to have lasted until at least 2011, maybe into 2012.  By 2013, the simulcast partner station on 105.9 MHz have moved into the Gadsden market and it's thought that this station was broken off with its current urban contemporary format by then.  By 2014, the station was known to be doing urban music with the "98.3 Beat Jamz" slogan, including a graphical logo that is a ripoff of 95-7 Jamz's logo in Birmingham from that same era.  In late May 2016 it was announced that Williams Communications was selling WFXO to Marble City Media for $50,000.  When Williams acquired the station in 2001, they paid $490,000.  Marble City Media took over operation of the station in August 2016.
The station's format flipped to contemporary hit radio as "98.3 The Fox" after Marble City Media took over running the station; a month later in September 2016 they received a permit to relocate the station's transmitter back to the Sylacauga area, including re-licensing to nearby Stewartville.  That facility went on the air on 4 December 2016.
After going on the air from the new tower site closer to Sylacauga, the station began receiving listener complaints due to interference from a Birmingham-based translator on the same frequency, W252BE licensed to Tarrant City.  After several back-and-forth filings with the FCC, the issue remains unresolved as of May 2017.

The station dropped the CHR for a "Greatest Hits of All Time" type variety hits format at some later point.

In April of 2018 the station began broadcasting in HD digital, and put the classic hits "Yea! 106.5" format from WYEA (AM) on the HD2.  The station received a permit to increase power from 2.7 to 6 kW, with a very slight drop in antenna height, in early June 2018.  They filed a license to cover for this facility with a few weeks of the permit being issued.  In February 2019, the station was granted another permit to boost power, this time to 9 kW, with another slight drop in antenna height, and signed on that facility almost as soon as the permit was issued.

In August 2020, the station flipped the format of the HD-2/translator "Yea! 106.5" from Classic Hits to Adult Contemporary.  The move was in preparation for the flip of WFXO's main channel from Variety Hits to Sports Talk with Fox Sports Radio programming.  That change happened on the 17th of August, 2020.