FM Technical Profile: WFTA

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Station Name:
Supertalk Mississippi
Frequency:
101.9
Format:
Talk, News
Transmitter Location:
[map] [street view] [bird's eye] East of Tupelo on old US-78 (MS-178) south of Mantachie.
Power (ERP):
50 kW
Antenna:
Omnidirectional
Antenna HAAT:
479 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]
[Aircheck] Audio of the flip from adult contemporary to classic hits. It was just a straight cut to the new satellite feed.  My apologies for the poor sound quality. 1'25", M4A format (469 kB, 07-30-2016)
Owner:
Telesouth Communications, Inc.
History:
This station has been WFTA for at least 35 years, possibly more.  In the 80s, it was a small class A on the outskirts of Tupelo, broadcasting on 101.7 MHz.  It moved up one click of the dial in 1988 to bump up to the current power level, becoming a more regional station with some fringe coverage of the Shoals area of northwest Alabama.  Longtime Mississippi operator Olvie Sisk (as Air South Radio) sold WFTA and two other northeast Mississippi FMs to Telesouth Communications in March of 2016 and the deal was done by the summer.  At the end of July 2016 the station dropped its long time contemporary pop music format for classic hits, but still as "Power 101".

The station flipped formats on 1 June 2019 to the Telesouth-run Supertalk Mississippi statewide talk network.  The talk format had been previously heard around Tupelo on 95.9 WCNA; that station in turn started playing a mix of contemporary music similar to what WFNA had aired, as "Mix 95.9".