FM Technical Profile: WFLF
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- Station Name:
- Rock 94.5
Approx. 3 miles east of Port St. Joe, about 1 mile east of state 71.
Co-located with WEBZ-FM on FL-384 (Old Niles Tramroad).
- Power (ERP):
- 100 kW
- Antenna HAAT:
- 991 feet
- 60 dBu protected
map, from the FCC.
- More Information:
Street View imagery of the Panama City iHeartMedia cluster's studio
facility on Lisenby Road.
Broadcasting, Inc. was granted a permit for a new Class A station on
93.5 MHz, licensed to Port St. Joe, Florida, in early 1975.
Before it was built out, the permit was transferred to North Florida
Broadcasting Corporation in 1978. They failed to get the
station built, and the permit expired in 1980. After it was
reinstated, the station was on the air by June of 1980, from a
transmitter and studios located on Ward Ridge Road (today's Madison
Avenue), a block east of the high school in Port St. Joe. They
used a Gates FM-1C, feeding a four bay Gates FMC-4A, for an ERP of
1.86 kW at 161 feet HAAT. The calls were WGCV.
In 1981, the station filed to move to a new location, about a block
south of the high school on Long Avenue. When the station
signed on that facility in September 1981, it was at 530 HAAT but
with only 980 watts ERP. It's unknown what the format was in
the early days, but North Florida's WJOE AM in town was Country
Music, so it's possible it was a simulcast of that format.
Don Crisp purchased the AM and FM in 1982, but sold them to Brown
Broadcasting, Inc. (John Brown University of Arkansas) in
1983. They flipped the format to Top 40 as WJST. To
better compete in the nearby Panama City market, the station signed
on a more powerful signal on 94.5 MHz, with 100,000 watts at over
520 feet HAAT, in 1987. That same year, the station and its AM
sister were acquired by Asterisk, Inc. (Dick and Fred Ingham) for
Under Asterisk's ownership, the station tried doing Country to
compete against WPAP, but the format didn't take off. Later it
had a short stint as Southern Gospel in the early 90's. After
that, a stab at Classic Rock as "Z-Rock" WWZR was attempted but was
apparently very short lived. (Side note: The FCC has no
record of a call sign even remotely similar to this for the station;
instead, they list the call sign as changing to WKNB in February
The station was purchased by Southern Broadcasting Companies, Inc.
in 1994 for $365,000. They flipped the format to
Oldies/Classic Hits with the WPBH call sign in March 1994.
(Side note: At this point, the AM sister station was off the air,
left to die by Asterisk, Inc., who wanted to concentrate on the
possibilities with the FM signal.)
In 1996, the station re-licensed to Parker, Florida, a suburb of
Panama City. The station was acquired by Clear Channel in
1997. In 1999, they flipped it to a Rock-heavy Classic Hits
format as "Pirate 94.5" WPPT.
In 2002, the calls changed to WFBX, as "94.5 The Fox", with the same
In a push to create a quasi-statewide News/Talk network in Florida,
Clear Channel flipped the station's format to News/Talk as "WFLA",
using the calls, branding and programming from their Tampa AM with
those calls. The call sign here changed to WFLF.
iHeart Radio (formerly Clear Channel) began a shakeup of their
properties in Panama City in September 2021, moving the WFLA Talk
format to a couple of low powered translators in the city, fed by
WPAP-HD2, while stunting with Christmas Music as "Christmas 94.5" on
this signal. On Friday, 17 September 2021, the station
re-launched as "Rock 94.5" with a Rock music format.