FM Technical Profile: WFFX

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Station Name:
103.7 The Fox
Transmitter Location:
[map] [street view] [bird's eye] In the Johnson community south of Laurel and Ellisville, northeast of Hattiesburg, along MS-29 at 3 Mile Stretch Road.
Power (ERP):
77 kW
Antenna HAAT:
1063 feet
Other Information:
60 dBu protected contour map, from the FCC.

RDS Logo :
The Fox
Text-The Fox The Rock of South Mississippi


More Information:

[Picture] Image of the RDS data display from a Hyundai OEM stereo, showing the PTY (format), PS (call sign) and Radio Text fields. From December 2022.

iHeart Media
A construction permit for a new FM station was granted to Newforte, Incorporated in 1962, for a station in Hattiesburg on 103.7 MHz. The original granted was for 76.82 kW with an antenna height of 275 feet, using a Collins 830-F-1A transmitter feeding a Collins 37-M eight section antenna.  The WFOR-FM calls were assigned as it was to be a companion to AM 1400 WFOR (for FORest County), and it was to transmit from the AM's tower at West 7th Street and 25th Avenue in Hattiesburg.  The permit expired, unbuilt.  In 1965 the permit was replaced and the license was voluntarily assigned to J. W. Furr (Radio Hattiesburg). In 1966, the permit was modified to a 100 kW ERP via a GE BF-3-A transmitter, feeding a Collins 37-M-12 twelve bay antenna at a height of 255 feet.  The facility signed on in June of 1966.  Within a few months of going on the air, the station added an SCA (Subsidiary Communications Authorization) for 67 kHz.

In October 1974, the call letters changed to WHER.  The Broadcasting Yearbook editions from the mid-70's through the early 80's all list the format as Easy Listening and Talk. 

It appears they pivoted towards Beautiful Music for middle of the 80's, and then went back to Easy Listening by the end of the decade.  In 1986, the station signed on from a transmitter site roughly halfway between Hattiesburg and Laurel, near the Johnson community.  The power level was dropped to 82 kW, but the antenna HAAT (height above average terrain) was raised to about 1,056 feet.  A year later, the power was raised to the current 100 kW, and the antenna height was raised to the current 1,063 feet.

The station switched formats to Country sometime in the early 90's, and that lasted until the end of the decade when the station was reported to be airing Oldies.  Cumulus acquired the Radio Hattiesburg stations in 1998, and in 1999 changed the calls to WUSW, as "US 103", again with a Country format. 

By the midpoint of the 2000's, Cumulus dropped the Country for Classic Rock.  They picked up the WFFX calls (discarded from a station in Tuscaloosa) and became known as "103.7 The Fox". 

In January 2023 the station applied to drop from a Class C to Class C0, lowering power from 100 kW to 77 kW.  This is being done so WYAB in the Jackson, MS metro can upgrade its facilities to better cover that market.  In consideration for the downgrade, iHeartRadio will be given ownership of a translator in Jackson.  A license to cover for that lower power level was filed in mid-February 2023.

In April 2023, iHeart proposed relocating this station to New Orleans, along with changes to several other Mississippi stations.  The backstory: In August 2021, Hurricane Ida hit southern Louisiana and caused the collapse of iHeart's KVDU tower, forcing that station to operate at low power from a temporary facility near New Orleans.  Rather than rebuild an expensive tall tower to serve both New Orleans and Baton Rouge again, iHeart proposed moving KVDU at lower power to the Baton Rouge market.  In turn, they would bring in WFFX from Hattiesburg at lower power into the New Orleans market to make up for the loss of service there.  In addition, other stations in Hattiesburg would shuffle frequencies and power levels to better serve that market, while Jackson's WYAB would be able to boost its power to better serve that city, too.  As of this writing, the plan has not been approved by the FCC.